{"id":70147,"date":"2017-01-30T20:10:09","date_gmt":"2017-01-30T20:10:09","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/2017-looks-like-legal-industry\/"},"modified":"2025-03-07T17:21:56","modified_gmt":"2025-03-07T17:21:56","slug":"2017-looks-like-legal-industry","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/2017-looks-like-legal-industry\/","title":{"rendered":"What 2017 looks like for the legal industry"},"content":{"rendered":"

\"\"
\nWe\u2019re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the legal industry is in the spotlight.
\nIn recent years, there has been a big shift in how law firms are run thanks to better technology and 2017 is set to reveal even more change of a technical nature. For insights, legal copywriting tips and digital content<\/a> advice, read on.
\nBrexit<\/strong>
\nBrexit is on everyone\u2019s lips and it going to affect the law industry. Law firms are likely to experience a rise in specific cases involving laws that they perhaps haven\u2019t encountered before. It\u2019s going to require a lot of thinking time and the problem is, there might not be much of that if there\u2019s suddenly an influx of individuals and businesses needing legal support. Staying on top of the latest Brexit developments and sharing insights publicly could be a seriously smart move in establishing yourself as a firm with its finger on the Brexit pulse. Set the bar high now by marketing your expertise through your online content, and focus on sharing information in an accessible way to become the go-to firm for clients seeking reassurance and hard facts in times of uncertainty.
\nAlternative billing models<\/strong>
\nLaw firms can pretty much wave goodbye to hour-by-hour billing models. Paying through flat, fixed, capped or blended fees are the done thing for most progressive law firms. It\u2019s often preferred by clients and can make it easier to manage your cash flow and profit margins. If you\u2019ve adopted this newer form of billing and haven\u2019t yet shouted about it, then do so \u2013 it will communicate that you\u2019re a fair and straightforward firm with payment processes to match. Articles and marketing collateral explaining the various billing methods you use should do the trick, so get them in your content calendar now.
\nTechnology<\/strong>
\nApps like Fastcase, My Legal Places and iLegal Legislation are making the world of law much more technology driven. Designed to save lawyers time, they tend to provide a quick and easy way of getting hold of information. The downfall? Almost anyone can download them so you could find that clients think they know just as much as you. The answer? Get creative and show that you can do more than a robot can. A solid digital content strategy, encompassing a range of media, underpinned with easy-to-read legal copywriting should cut through and show the human, intellectual and forward-thinking sides of your business.
\nNew players<\/strong>
\nFinancial services is still a very important field for law firms. For the top 50 law firms, 43% of their workload over the past few years was in financial services1. With such a high percentage, it\u2019s little surprise that accounting firms like KPMG are taking advantage and offering their own brand of legal services. More key players mean more competition, so law firms need to stand out for more than just their heritage or desirable address.
\nOther new entrants include firms like Keystone Law that are taking a more creative approach to standing out. It\u2019s a clever move, given the rise of technology offering a straightforward answer. An imaginative digital content<\/a> strategy could help law firms looking to move away from the traditional approach and demonstrate their transition from old school to new.
\nWork\/life balance<\/strong>
\nWith technology offering lots of lawyers the chance to work from home, there has been an invigorated focus on offering a positive working environment. Lots of legal practices are offering part-time work, flex-time and temporary leave, which are improving the way of life for lots of lawyers. On the opposite end of the spectrum, lots of law firms are condensing their teams as technology is saving them time. It could help to explain why in 2016, the number of lawyers contacting the LawCare helpline increased to 38%2. We\u2019re seeing lots more online content focusing on helping lawyers\u2019 wellbeing, which also supports the move towards a more human approach.
\nClear, consistent and concise communication is particularly important in the face of change. It\u2019s reassuring for clients and can help establish you as a forward-thinking, emotionally connected firm.<\/p>\n

1 https:\/\/www.thecityuk.com\/assets\/2016\/Reports-PDF\/UK-Legal-services-2016.pdf
\n2 https:\/\/www.lawgazette.co.uk\/law\/more-men-calling-lawyers-helpline\/5059594.article<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the legal industry is in the spotlight. In recent years, there has been a big shift in how law firms are run thanks to better technology and 2017 is set to reveal […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,449],"tags":[576,487,500,501,577],"class_list":["post-70147","post","type-post","status-publish","format-standard","hentry","category-content-strategy-us","category-legal-copywriting-us","tag-content-2017-us","tag-digital-content-strategy-us","tag-legal-content-marketing-us","tag-legal-copywriting-us","tag-online-content-us"],"acf":[],"yoast_head":"\nWhat 2017 looks like for the legal industry - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"description\" content=\"There has been a shift in how law firms are run and we are sey for even more technical changes. 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