{"id":70139,"date":"2017-03-14T16:22:29","date_gmt":"2017-03-14T16:22:29","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/five-best-bits-feb-2017\/"},"modified":"2025-03-07T17:21:23","modified_gmt":"2025-03-07T17:21:23","slug":"five-best-bits-feb-2017","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/","title":{"rendered":"Five best bits from Feb 2017"},"content":{"rendered":"

Let us introduce you to the following content marketing geniuses of February: \u0160KODA, Snickers, Jus-Rol, UN Women and Disney.
\n\"\"
\nFew months are as inspiring as February. Writers are famously at their best when they\u2019re a bit miserable and the drear of the month means we\u2019re on top form. Plus, advertising teams are taking advantage of all eyes glued to the telly in rain avoidance, bringing us fresh campaigns. We get to lap up all the sparky ideas and think differently about our own work.
\nSo what inspired us last month?<\/strong>
\nSnickers<\/strong>
\nWaterloo Station was the setting for the Snickers Valentine\u2019s Day story. Commuters were treated to a helping hand on the most romantic\/cringeworthy day of the year thanks to Snickers\u2019 novel billboard. Putting a spin their tagline, \u2018you\u2019re not you when you\u2019re hungry\u2019, the billboard read \u2018You\u2019re forgetful when you\u2019re hungry\u2019. That\u2019s not all \u2013 the word \u2018forgetful\u2019 was crafted out of 3,000 cards that people could peel off and take home for the apple of their eye. The story continued after the big day with cards reading, \u2018Sorry I forgot, on the plus side, booking a restaurant should be easier. Happy Belated Valentine\u2019s\u2019.
\nGenuinely helpful, funny and simple, it ticks all the boxes for great interactive content. Snickers acts as a wingman for forgetful other-halves, making the brand well on its way to achieving legend status.
\n\u0160KODA<\/strong>
\n\u0160KODA\u2019s new advert is a lesson in strong storytelling. It\u2019s a 90-second \u2018This is your Life\u2019 for British cyclist Bradley Wiggins, from his triumphs to his family, and it all ends with him in a brand new \u0160KODA. Without saying so, \u0160KODA says \u2018we are sporty, family-friendly and built for success\u2019.
\nThe moral of the story? You don\u2019t need to make up stories, some of the best ones are right in front of us and sticking with the true ones gives you integrity. And doing one fabulous campaign that\u2019s long and well thought-out works.
\nUN Women<\/strong>
\nPretty much everyone jumped on the International Women\u2019s Day bandwagon, some to more effect than others. UN Women went down the stripped-back line with its Google search campaign where they wrote \u2018women should\u2019 into the engine and showed the results generated in the autocomplete. Results included \u2018stay at home\u2019, \u2018be slaves\u2019 and \u2018be in the kitchen\u2019. It got people talking, making 1.2 billion impressions and generating 24 million posts with the hashtag #AutocompleteTruth.
\nJus-Rol<\/strong>
\nThis is the story of how one marketing campaign turned into a British Tradition. Three words: National Pie Week. About a decade ago, the pastry brand Jus-Rol have invented National Pie Week, and now it\u2019s really taking force. It\u2019s become a mainstay and I think we can all say that we would be a bit upset if we didn\u2019t have an excuse to admire the Great British pie. Jus-Rol\u2019s idea was brilliant all those years ago. It\u2019s a campaign that keeps on giving with people continuing to talk about it on social media, encouraging us to go home and make a pie. What do we need for a pie? Pastry \u2013 and lots of us turn to Jus-Rol, bringing them extra income every year. Talk about long-term strategy.
\nIf you need any more convincing that Pie Week is successful \u2013 Bristol-born Pie Minister was fully booked when we tried to go and dig in to celebrate, and it was mid-week.
\nInstagram<\/strong>
\nOkay, it\u2019s not really a campaign, but it\u2019s a change for the world of marketing. Our pals across the pond have updated the app so you can upload a few photos in one post. Without even realising it, millions of us have become better storytellers. It\u2019s almost impossible to share the photos without being in some kind of sensible order, so you can create a little story of your mate\u2019s hen do, your big night out or a sunny afternoon walk.
\nStorytelling<\/a> is catching on in all sorts of marketing campaigns<\/a>, and it\u2019s pretty nice to see.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let us introduce you to the following content marketing geniuses of February: \u0160KODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their best when they\u2019re a bit miserable and the drear of the month means we\u2019re on top form. Plus, advertising teams are taking advantage of […]<\/p>\n","protected":false},"author":2,"featured_media":56741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314,448,438],"tags":[559],"class_list":["post-70139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy-us","category-copywriting-us","category-digital-copywriting-us","category-retail-copywriting-us","tag-content-marketing-february-2017-us"],"acf":[],"yoast_head":"\nFive best bits from Feb 2017 - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five best bits from Feb 2017 - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Let us introduce you to the following content marketing geniuses of February: \u0160KODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their best when they\u2019re a bit miserable and the drear of the month means we\u2019re on top form. Plus, advertising teams are taking advantage of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-14T16:22:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T17:21:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2017\/03\/blog-best-content-from-feb-2017-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Fozzard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Fozzard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/\"},\"author\":{\"name\":\"Anna Fozzard\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1aa499016d8e89b274c832b5c5fdfffd\"},\"headline\":\"Five best bits from Feb 2017\",\"datePublished\":\"2017-03-14T16:22:29+00:00\",\"dateModified\":\"2025-03-07T17:21:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/\"},\"wordCount\":680,\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/blog-best-content-from-feb-2017-1.jpg\",\"keywords\":[\"content marketing february 2017\"],\"articleSection\":[\"Content strategy\",\"Copywriting\",\"Digital copywriting\",\"Retail copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/\",\"name\":\"Five best bits from Feb 2017 - Stratton Craig - Global Copywriting & Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/blog-best-content-from-feb-2017-1.jpg\",\"datePublished\":\"2017-03-14T16:22:29+00:00\",\"dateModified\":\"2025-03-07T17:21:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1aa499016d8e89b274c832b5c5fdfffd\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/blog-best-content-from-feb-2017-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/blog-best-content-from-feb-2017-1.jpg\",\"width\":2000,\"height\":733},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/five-best-bits-feb-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five best bits from Feb 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1aa499016d8e89b274c832b5c5fdfffd\",\"name\":\"Anna Fozzard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g\",\"caption\":\"Anna Fozzard\"},\"sameAs\":[\"dan@dcoed.com\"],\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/anna-fozzard\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five best bits from Feb 2017 - Stratton Craig - Global Copywriting & Content Marketing Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/","og_locale":"en_US","og_type":"article","og_title":"Five best bits from Feb 2017 - Stratton Craig - Global Copywriting & Content Marketing Agency","og_description":"Let us introduce you to the following content marketing geniuses of February: \u0160KODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their best when they\u2019re a bit miserable and the drear of the month means we\u2019re on top form. Plus, advertising teams are taking advantage of […]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/","og_site_name":"Stratton Craig - Global Copywriting & Content Marketing Agency","article_published_time":"2017-03-14T16:22:29+00:00","article_modified_time":"2025-03-07T17:21:23+00:00","og_image":[{"width":2000,"height":733,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2017\/03\/blog-best-content-from-feb-2017-1.jpg","type":"image\/jpeg"}],"author":"Anna Fozzard","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Fozzard","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/"},"author":{"name":"Anna Fozzard","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/1aa499016d8e89b274c832b5c5fdfffd"},"headline":"Five best bits from Feb 2017","datePublished":"2017-03-14T16:22:29+00:00","dateModified":"2025-03-07T17:21:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/"},"wordCount":680,"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2017\/03\/blog-best-content-from-feb-2017-1.jpg","keywords":["content marketing february 2017"],"articleSection":["Content strategy","Copywriting","Digital copywriting","Retail copywriting"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/","name":"Five best bits from Feb 2017 - Stratton Craig - Global Copywriting & Content Marketing Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/#primaryimage"},"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2017\/03\/blog-best-content-from-feb-2017-1.jpg","datePublished":"2017-03-14T16:22:29+00:00","dateModified":"2025-03-07T17:21:23+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/1aa499016d8e89b274c832b5c5fdfffd"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/"]}]},{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/#primaryimage","url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2017\/03\/blog-best-content-from-feb-2017-1.jpg","contentUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2017\/03\/blog-best-content-from-feb-2017-1.jpg","width":2000,"height":733},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/five-best-bits-feb-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Five best bits from Feb 2017"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/1aa499016d8e89b274c832b5c5fdfffd","name":"Anna Fozzard","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55b42191d351ce473f5fececb8547ec9f7922f6dc3a1938e6807ecbed984adb6?s=96&d=mm&r=g","caption":"Anna Fozzard"},"sameAs":["dan@dcoed.com"],"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/anna-fozzard\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70139"}],"version-history":[{"count":1,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70139\/revisions"}],"predecessor-version":[{"id":70947,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70139\/revisions\/70947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media\/56741"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}