{"id":70116,"date":"2018-01-26T14:45:09","date_gmt":"2018-01-26T14:45:09","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/beauty-simple-language-5-stunning-examples\/"},"modified":"2025-03-07T17:18:06","modified_gmt":"2025-03-07T17:18:06","slug":"beauty-simple-language-5-stunning-examples","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/beauty-simple-language-5-stunning-examples\/","title":{"rendered":"The beauty of simple language \u2013 5 stunning examples"},"content":{"rendered":"\r\n<p>Ever replayed a lost argument in the shower? You\u2019ll suddenly come up with the ultimate response, just a few hours too late.<\/p>\r\n\r\n\r\n\r\n<p>Don\u2019t beat yourself up, though. Punchy, short statements that distil the essence of your thoughts are deceptively tricky. It takes time to master stripping away excessive description and saying exactly what you mean.<\/p>\r\n\r\n\r\n\r\n<p>So how can simple language make your content effective and impactful?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Strip it back<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Ernest Hemingway was famously concise with his language. The best example of this is his shortest short story &#8211; \u2018For Sale: baby shoes, never worn.\u2019 The stark language conveys the bleak, empty feeling of losing a child perfectly. It\u2019s brilliant.<\/p>\r\n\r\n\r\n\r\n<p>His four rules for writing well are:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Use short sentences<\/li>\r\n<li>Use short first paragraphs<\/li>\r\n<li>Use vigorous English (this means do your homework and write with passion)<\/li>\r\n<li>Be positive, not negative \u2013 say what it is, not what it isn\u2019t<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Follow these rules and you\u2019ll find your writing conveys emotion with perfectly concise clarity.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Wise old owl<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Way before Hemingway, Aristotle said, \u201cTo write well, express yourself like the common people, but think like a wise man\u201d.<\/p>\r\n\r\n\r\n\r\n<p>Tailor your language to your audience. If you\u2019re writing a blog post for a young fashion brand, don\u2019t alienate the reader with complex language. You can whip out the fancy words in, say, an annual report for a law firm, but there\u2019s no need to overdo it. Just because your audience can understand you doesn\u2019t mean they won\u2019t be put off by ostentatious word choices.<\/p>\r\n\r\n\r\n\r\n<p>Heinz displayed how effective this can be. Inspired by fictional ad aficionado Don Draper\u2019s proposal in\u00a0<em>Mad Men,\u00a0<\/em><a href=\"http:\/\/www.adweek.com\/creativity\/50-years-later-heinz-approves-don-drapers-pass-the-heinz-ads-and-is-actually-running-them\/\">Heinz has released billboards\u00a0<\/a>that simply have a meal and the tagline \u2018pass the Heinz\u2019. It mirrors many of our meal times, is easy to understand and totally unpretentious. Great work, Heinz.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Speech, speech<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Speeches need to be powerful. And the most effective utilise universally understood language for maximum impact.<\/p>\r\n\r\n\r\n\r\n<p>Michelle Obama nailed this when she spoke to the students at Elizabeth Garrett Anderson School. One line sums up the vibe of the speech:<\/p>\r\n\r\n\r\n\r\n<p>\u201cand most of all, when you eventually get to a place like Oxford, I want every last one of you to reach back and to help others get here, too\u201d.<\/p>\r\n\r\n\r\n\r\n<p>Aristotle would be proud. Michelle inspired her audience and imparted wisdom with enviably economical language.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Back to the future<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The most famous quotes from literature are often simple yet capture something profound. Take Shakespeare. Love him or hate him, most of us know Hamlet\u2019s famous dilemma.<\/p>\r\n\r\n\r\n\r\n<p>\u201cto be or not to be: that is the question.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Should the tortured prince live or die? The weight of the question is hammered home by the stark, simple language. And without Shakespeare\u2019s signature verbosity, it\u2019s stayed in the hearts and minds of people even centuries later. Simple words can transcend time.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Poetry without the flowery<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>A few popular poets have bucked the trend for being overly embellished with their language. Look at Robert Frost\u2019s poem\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Road_Not_Taken\"><em>The Road Not Taken<\/em><\/a>. The metaphor for life is teased out in a simple, enjoyable way that isn\u2019t weighed down by fussy language.<\/p>\r\n\r\n\r\n\r\n<p>Seamus Heaney and Ted Hughes also spring to mind \u2013 they make it easy for the reader to follow the story within their poems, making them all the more impactful. And they\u2019re all celebrated poets.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>A final thought\u2026<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>To borrow a few words, \u201cone day, I will find the right words and they will be simple\u201d. Thank you, Jack Kerouac. Given that this pretty much says it all, I might as well have just written that at the start and skipped the rest. Hemingway would have loved me for it.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>More from Stratton Craig <\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Content writing is in our DNA. We\u2019re a copywriting company with a team of expert writers, content strategists and project managers. Get in touch for copywriting services that bring your brand and values to life.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.strattoncraig.com\/team-member\/anna\/\">Meet Anna<\/a>, part of our writing team<\/li>\r\n<li><a href=\"https:\/\/www.strattoncraig.com\/insight\/banks-losing-face\/\">Why are banks losing face<\/a>? Anna explores why.<\/li>\r\n<li><a href=\"https:\/\/www.strattoncraig.com\/us\/insights\/\">Our writing blog<\/a><\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>Ever replayed a lost argument in the shower? You\u2019ll suddenly come up with the ultimate response, just a few hours too late. Don\u2019t beat yourself up, though. Punchy, short statements that distil the essence of your thoughts are deceptively tricky. It takes time to master stripping away excessive description and saying exactly what you mean. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[460,511],"class_list":["post-70116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting-us","tag-copywriting-us","tag-simple-language-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The beauty of simple language \u2013 5 stunning examples - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"When something makes perfect sense, it\u2019s almost impossible to disagree with. That is the power of simple language. Like these stunning examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/beauty-simple-language-5-stunning-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The beauty of simple language \u2013 5 stunning examples - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"When something makes perfect sense, it\u2019s almost impossible to disagree with. That is the power of simple language. Like these stunning examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/beauty-simple-language-5-stunning-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-26T14:45:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T17:18:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2018\/01\/isaac-benhesed-onLbXleIkds-unsplash-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Fozzard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Fozzard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/beauty-simple-language-5-stunning-examples\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/beauty-simple-language-5-stunning-examples\\\/\"},\"author\":{\"name\":\"Anna Fozzard\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1aa499016d8e89b274c832b5c5fdfffd\"},\"headline\":\"The beauty of simple language \u2013 5 stunning examples\",\"datePublished\":\"2018-01-26T14:45:09+00:00\",\"dateModified\":\"2025-03-07T17:18:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/beauty-simple-language-5-stunning-examples\\\/\"},\"wordCount\":687,\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/beauty-simple-language-5-stunning-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/isaac-benhesed-onLbXleIkds-unsplash-1-1.jpg\",\"keywords\":[\"copywriting\",\"Simple language\"],\"articleSection\":[\"Copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/beauty-simple-language-5-stunning-examples\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/beauty-simple-language-5-stunning-examples\\\/\",\"name\":\"The beauty of simple language \u2013 5 stunning examples - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/beauty-simple-language-5-stunning-examples\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/beauty-simple-language-5-stunning-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/isaac-benhesed-onLbXleIkds-unsplash-1-1.jpg\",\"datePublished\":\"2018-01-26T14:45:09+00:00\",\"dateModified\":\"2025-03-07T17:18:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1aa499016d8e89b274c832b5c5fdfffd\"},\"description\":\"When something makes perfect sense, it\u2019s almost impossible to disagree with. 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