{"id":70104,"date":"2018-09-21T16:03:00","date_gmt":"2018-09-21T15:03:00","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/bias-balance-age-mistrust\/"},"modified":"2025-03-07T17:14:30","modified_gmt":"2025-03-07T17:14:30","slug":"bias-balance-age-mistrust","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/bias-balance-age-mistrust\/","title":{"rendered":"Bias and balance in the age of mistrust"},"content":{"rendered":"

When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? <\/strong>
\nCensured by Ofcom for providing a platform for climate change deniers in the quest for impartiality, the BBC has launched new editorial guidelines on a range of climate issues. Addressing inaccurate reporting, incorrect statements and \u201cfalse balance\u201d, the guidelines underscore the importance of getting your story straight on climate change and sustainability. <\/strong>
\n\"Stones
\nImpartiality is a core guiding principle in quality journalism. But sometimes writers and broadcasters go too far in their bid for objectivity and balance. In the last year, the BBC has had to issue several apologies for its climate change coverage, including an interview with climate change denier Nigel Lawson.
\nDuring the Lawson interview, the BBC\u2019s failure to challenge claims that global temperatures have not risen in the past decade was deemed to have breached its own guidelines on accuracy and impartiality.
\nAcknowledging that \u201cwe get it wrong on climate change too often\u201d, the BBC\u2019s new guidelines aim to put things right. While accepting that the dissenting voices of \u201csceptics and contrarians\u201d should be included in the debate, the Corporation warns against \u201cfalse balance\u201d, claiming that \u201cto achieve impartiality, you do not need to include outright deniers of climate change\u201d.<\/p>\n

Accuracy, fact and fake news<\/strong><\/h3>\n

The BBC\u2019s line of argument builds on an earlier report into climate coverage which proposed that \u201cthe weight of evidence no longer justifies equal space being given to the opponents of the consensus\u201d.
\n\"Cracked,In other words, the pursuit of impartiality should not compromise accuracy, and \u201cdue<\/u> impartiality\u201d, rather than equal weight, should be the guiding light in such cases. In journalism, as in general comms and corporate reporting, narratives need to be underpinned by fact. And when it comes to \u2018hot topics\u2019 like climate change, it\u2019s essential to distinguish between fact and belief \u2013 particularly in the post-truth era.
\nThe problem is, the truth is a construct. Firmly held beliefs, as in the case of Nigel Lawson and, more recently, TSB’s Paul Pester<\/a>, are all too often presented as truth, even if factually inaccurate.
\nThis muddying of the waters only serves to deepen concerns over \u2018fake news\u2019, which has done so much to demolish public trust in media institutions and outputs. Trust that only accurate, credible, and factually based journalism and communications will help to rebuild.<\/p>\n

Drawing the line<\/strong><\/h4>\n

Drawing the line between fact and belief, between bias and balance, is critical for accurate and compelling written communications.
\nIn the current climate, we know how important it is to present client brands and report on client performance with accuracy and clarity. In the arena of sustainability, where greenwash, PR spin and corporate agendas often prevail, this is particularly important.
\nAt Stratton Craig, we employ the principles of accuracy and transparency in all our work. We help clients build clear and credible sustainability communications by getting the balance right. And by following stringent reporting guidelines to the letter. Drawing on our past collaborations with leading climate scientists like Sir David King, former chief scientific adviser to UK Government and the FCO\u2019s Special Representative on Climate Change, we help a range of clients get their story straight on sustainability. And we can help you too.
\nAnd that\u2019s a fact.
\nPlease get in touch<\/a> to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"

When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? Censured by Ofcom for providing a platform for climate change deniers in the quest for impartiality, the BBC has launched new editorial guidelines on a range of climate issues. Addressing inaccurate reporting, incorrect […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,322],"tags":[521,522,523,524,525,526,527,528],"class_list":["post-70104","post","type-post","status-publish","format-standard","hentry","category-copywriting-us","category-sustainability-report-writing-us","tag-balance-us","tag-bbc-us","tag-bias-us","tag-climate-change-us","tag-editorial-us","tag-fake-news-us","tag-trust-us","tag-truth-us"],"acf":[],"yoast_head":"\nBias and balance in the age of mistrust - Stratton Craig - Global Copywriting & Content Strategy Agency<\/title>\n<meta name=\"description\" content=\"When building trust among stakeholders is key, how do editorial and communications professionals draw the line between fact, bias, balance, and belief?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/bias-balance-age-mistrust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bias and balance in the age of mistrust - 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