{"id":70100,"date":"2019-05-20T10:12:51","date_gmt":"2019-05-20T09:12:51","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/what-is-voice-search-and-what-does-it-mean-for-seo\/"},"modified":"2025-03-07T17:14:19","modified_gmt":"2025-03-07T17:14:19","slug":"what-is-voice-search-and-what-does-it-mean-for-seo","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/what-is-voice-search-and-what-does-it-mean-for-seo\/","title":{"rendered":"What is voice search, and what does it mean for SEO, brands and written communications?"},"content":{"rendered":"

Colm, our resident technical writer, will explore questions like what is voice search, how does voice search work and what voice search means for SEO, companies and brands.<\/h2>\n

Introduction by Colm<\/u><\/a><\/strong>
\nAlexa, Cortana and Siri have revolutionised the way we find information. However, these helpful virtual women have thrown up new challenges for copywriters and marketers across the world.
\nIf you believe the hype, forget everything you thought you knew about SEO<\/a>. The rise of voice search is changing copywriting and written communications. And as it\u2019s estimated that 50% of all searches will be voice searches by next year[1]<\/a>, it\u2019s an important thing to get to grips with. But in reality, will this new way of finding information really force us to rip up the SEO rule book? And how can we adapt our writing to keep up with this new way of finding information?
\nIn one of our content meetings earlier this year, I voiced my excitement about the impact of voice search on how we write content. It\u2019s something I\u2019m genuinely interested in, as I think its rise brings exciting new ways to approach digital written communications. So over the coming weeks we are going to explore voice search; the what, why, how, who and so what!<\/p>\n

What is voice search?<\/h2>\n

In this series, I\u2019m going to take you through this new digital landscape. We\u2019ll stop off along the way to explore aspects of this topic, asking questions like \u2018why is voice search so important\u2019, and what are the implications to the way we craft our content. I\u2019ll dip into who is most likely to be voice searching and where you can find them.\u00a0As Stratton Craig\u2019s resident tech-expert, I\u2019m going to break down the technology that makes voice searches possible. Putting my writer hat back on, I\u2019m also going to analyse how we can approach writing for voice search, as well as how we believe you should approach voice search in your content strategy.
\nKeep an eye out for the first in this series. Or if you would like a summary sent straight to your inbox, just contact us<\/u><\/a>. The full list of posts are:<\/p>\n

    \n
  1. What is voice search<\/a> – it’s rise and importance to communications?<\/li>\n
  2. The dimensions of voice search<\/a> \u2013 where and who?<\/li>\n
  3. How voice search works<\/a> \u2013 the tech?<\/li>\n
  4. Writing for voice search \u2013 how and what process?<\/li>\n
  5. Voice search strategy \u2013 where it fits, now and next?<\/li>\n<\/ol>\n

    If there are other questions you’d like me to answer, just use the comments box below and I’ll do my best to answer them in the upcoming pieces.
    \n    [1]<\/a> https:\/\/www.campaignlive.co.uk\/article\/just-say-it-future-search-voice-personal-digital-assistants\/1392459<\/a>
    \nImage credit:\u00a0Amazon Echo Dot – Image by Jan Antonin Kolar<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Colm, our resident technical writer, will explore questions like what is voice search, how does voice search work and what voice search means for SEO, companies and brands. Introduction by Colm Alexa, Cortana and Siri have revolutionised the way we find information. However, these helpful virtual women have thrown up new challenges for copywriters and […]<\/p>\n","protected":false},"author":7,"featured_media":55456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[310],"tags":[488,507],"class_list":["post-70100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting-us","tag-seo-us","tag-technical-writing-us"],"acf":[],"yoast_head":"\nWhat is voice search and what does it means for SEO and your brand<\/title>\n<meta name=\"description\" content=\"Alexa, Cortana & Siri have revolutionised the way we find information. 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