{"id":70088,"date":"2019-10-30T18:03:04","date_gmt":"2019-10-30T18:03:04","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/how-voice-search-works\/"},"modified":"2025-03-07T17:13:44","modified_gmt":"2025-03-07T17:13:44","slug":"how-voice-search-works","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/how-voice-search-works\/","title":{"rendered":"How voice search works"},"content":{"rendered":"\r\n<p>Our third instalment in the \u2018Writing for Voice Search\u2019 series dives into how voice search works. If you\u2019ve missed our previous two posts, catch up <a href=\"https:\/\/www.strattoncraig.com\/insight\/what-is-voice-search-and-what-does-it-mean-for-seo\/\">here<\/a>. Today, I\u2019m going to take you on a quick trip through the history of voice search and how the technology actually works. Technophobes, don\u2019t be afraid \u2013 we\u2019ll keep it light.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The technology behind voice search<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>While smartphones and smart speakers might look futuristic and super-advanced, the hardware for voice search has been around for decades. At its most basic, all voice search requires is a microphone, a computer processing unit, access to the internet and a speaker.<\/p>\r\n\r\n\r\n\r\n<p>Smart speakers and other voice search enabled devices use their microphones to pick up words. Using complex natural language processing systems (the new bit of the technology), they translate what you\u2019re saying into a command. This could be to use a search engine to find an answer, to scan your music library for a certain song or to use an app to find information about the day\u2019s meetings, weather, celebrity gossip \u2026 the list goes on.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The big players want it to be way more exciting than that<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Apple with Siri, Google with their Google Assistant, Microsoft with Cortana and Amazon with Alexa have been the technology companies flying first into bringing a consumer-facing voice-interface. They want to continue to be the gateway to information \u2013 the point where we go to discover knowledge, music, entertainment, events\u2026 anything and everything.<\/p>\r\n\r\n\r\n\r\n<p>By being the gateway, you can control the flow and monetise access. And the use cases for voice search are many, and incredibly lucrative.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The History of Voice Search<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Voice Search began in 2010, when Google introduced a revolutionary (albeit clunky) telephone service for searching the internet. All users needed to do was call a number, where they\u2019d be prompted by a recording to \u2018say your search keywords\u2019. This would then open a webpage or send a link with answers to the device, which the curious user could then browse.<\/p>\r\n\r\n\r\n\r\n<p>This was impractical and a far cry from today\u2019s strangely beguiling virtual assistants. However, it did pave the way for research and development in the world of voice search. A few years ago, Google\u2019s \u2018Hummingbird\u2019 update changed the game by introducing semantics into the equation. So called \u2018semantic searching\u2019 now sought to understand the intention behind each search in a more human way, bringing results that satiated the user\u2019s curiosity rather than just finding select keywords in unrelated articles.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Is Voice Search accessible?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Initially, voice search technology faced teething problems, including issues recognising speech of users with strong regional accents. There has even been debate around whether voice search is contributing to the decline of regional accents, as more than 79% of users admit to softening or dropping their accents altogether when using voice search.<\/p>\r\n\r\n\r\n\r\n<p>Research by leading pioneers including Apple and Google has improved the technology since it was first introduced, though. For example, Google\u2019s new Gboard, featured on its Pixel phones, promises to be one of the most advanced in the world. It picks up on things like intonation to correctly punctuate sentences and uses context to overcomes grammatical queries (like the there, their, they\u2019re conundrum, which many humans are still yet to master).<\/p>\r\n\r\n\r\n\r\n<p>However, there is still a way for voice search technology to go, particularly when it\u2019s being used in noisy environments or by those with strong accents or speech impediments. Only once these hurdles are overcome will the technology be truly accessible for those who need it most, like disabled users. There\u2019s also a long way to go for those in the world of communications too, as we re-evaluate SEO best practice in light of the ever evolving way those we\u2019re trying to reach are searching.<\/p>\r\n\r\n\r\n\r\n<p>Next, we\u2019ll dive into how you should approach writing for voice search in more detail. Because, unsurprisingly, we don\u2019t speak to our phones in the same way as we type with them. Keep your eyes peeled for it over the coming weeks \u2026<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>About this series<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>This is the third article in our series on voice search. The full list of posts are below:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.strattoncraig.com\/insight\/the-growing-importance-of-seo\/\">What is voice search<\/a>\u00a0\u2013 it\u2019s rise and importance to communications?<\/li>\r\n<li><a href=\"https:\/\/www.strattoncraig.com\/insight\/voice-search-who-is-using-it-for-what-and-who-are-the-big-players\/\">The dimensions of voice search<\/a> \u2013 where and who?<\/li>\r\n<li>How voice search works \u2013 the tech?<\/li>\r\n<li>Writing for voice search \u2013 how and what process?<\/li>\r\n<li>Voice search strategy \u2013 where it fits, now and next?<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>About us<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Content writing is in our DNA. We\u2019re a copywriting company with a team of expert writers, content strategists and project managers. Get in touch for copywriting services that bring your brand and values to life.<\/p>\r\n\r\n\r\n\r\n<p>Image credits: <em>Photo by\u00a0<a href=\"https:\/\/unsplash.com\/@benceboros?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">BENCE BOROS<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/alexa?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a>, Photo by <a href=\"https:\/\/unsplash.com\/@claybanks?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Clay Banks<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/voice-search?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/em><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Our third instalment in the \u2018Writing for Voice Search\u2019 series dives into how voice search works. If you\u2019ve missed our previous two posts, catch up here. Today, I\u2019m going to take you on a quick trip through the history of voice search and how the technology actually works. Technophobes, don\u2019t be afraid \u2013 we\u2019ll keep [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":57161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[310],"tags":[488,507,508],"class_list":["post-70088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting-us","tag-seo-us","tag-technical-writing-us","tag-technology-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How voice search works - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-voice-search-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How voice search works - Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Our third instalment in the \u2018Writing for Voice Search\u2019 series dives into how voice search works. If you\u2019ve missed our previous two posts, catch up here. Today, I\u2019m going to take you on a quick trip through the history of voice search and how the technology actually works. Technophobes, don\u2019t be afraid \u2013 we\u2019ll keep [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-voice-search-works\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-30T18:03:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T17:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2019\/10\/clay-banks-erlbQ8a-C5s-unsplash-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Colm Hebblethwaite\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colm Hebblethwaite\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-voice-search-works\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-voice-search-works\\\/\"},\"author\":{\"name\":\"Colm Hebblethwaite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/1149d7166aedb27445ae88671c1e12ca\"},\"headline\":\"How voice search works\",\"datePublished\":\"2019-10-30T18:03:04+00:00\",\"dateModified\":\"2025-03-07T17:13:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-voice-search-works\\\/\"},\"wordCount\":799,\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-voice-search-works\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/clay-banks-erlbQ8a-C5s-unsplash-1-1.jpg\",\"keywords\":[\"SEO\",\"Technical writing\",\"Technology\"],\"articleSection\":[\"SEO copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-voice-search-works\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-voice-search-works\\\/\",\"name\":\"How voice search works - Stratton Craig - Global Copywriting &amp; 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