{"id":70085,"date":"2019-11-28T11:45:42","date_gmt":"2019-11-28T11:45:42","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/word-of-the-year-our-words-of-the-year-and-past-decade\/"},"modified":"2025-03-07T17:13:37","modified_gmt":"2025-03-07T17:13:37","slug":"word-of-the-year-our-words-of-the-year-and-past-decade","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/word-of-the-year-our-words-of-the-year-and-past-decade\/","title":{"rendered":"Word of the year: Our words of the year and past decade"},"content":{"rendered":"

As the decade draws to a close, we\u2019re taking a trip down memory lane through the greatness of words.<\/p>\n

In the 10 years that brought us the London Olympics, Diamond Jubilee and, dare we say it, the EU Referendum, we\u2019ve seen our political and social worlds change drastically. And with it, some words, phrases and quotes have really struck a chord \u2013 including lots of new words.<\/p>\n

Naturally, we have our own idea of what the word of the year should be. Here are the ones that have really stood out for our team.<\/p>\n

<\/p>\n

<\/p>\n

“The Attenborough Effect”<\/strong><\/h2>\n

<\/p>\n

I really like how three words can summarise a huge movement towards sustainability. It\u2019s incredible how one person\u2019s understanding and vision can motivate millions of people. I\u2019ve really felt The Attenborough Effect<\/a> and haven\u2019t bought a bottle of water since the man himself made an appearance at Glastonbury this year.<\/p>\n

<\/p>\n

\u2013 Gemma<\/a><\/p>\n

<\/p>\n

The 2012 London Olympics bikini-defending quote<\/strong><\/h2>\n

\u201cThe female body is a masterpiece. Everyone likes to look at the female body, especially in dynamic, athletic sport\u201d \u2013 Natalie Cook, Australian beach volleyball player on wearing bikinis during the game.<\/p>\n

<\/p>\n

I can\u2019t help but think the same quote wouldn\u2019t have gone down too well after the controversial \u2018Are you beach body ready?\u2019 advert of 2015 or the #MeToo campaign of 2017. Times really do change, and the words we say hugely reflect that.<\/p>\n

<\/p>\n

\u2013 Anna<\/a><\/p>\n

<\/p>\n

<\/p>\n

“Fake news” and “post-truth”<\/strong><\/h2>\n

<\/p>\n

These words really sum up this decade of change for me. It\u2019s so interesting how \u2018fake news\u2019 has morphed from referring to spam or poorly researched pieces to a seemingly legitimate way to dismiss facts that don\u2019t fit into our ideologies.<\/p>\n

\u2013 Sophie<\/a><\/p>\n

<\/p>\n

This is a great example of how new words naturally evolve. Covfefe is used on one of Donald Trump’s “most famous” tweets back in 2017 for its mistyping of the word \u2018coverage\u2019. The error itself has since been adopted to mean a social media blunder.<\/p>\n

– Alan<\/p>\n

“Influencer”<\/strong><\/h2>\n

<\/p>\n

What information helps us form our views? For lots of people it\u2019s social media influencers. Not necessarily experts with formal training, but bloggers and celebrities. For me, the rise of the influencers is tied to the whole post-fact world, where many of us have stopped looking for evidence or assessing a range of opinions before forming a view. (Not me, obviously!)<\/p>\n

\u2013 Claire<\/a><\/p>\n

<\/p>\n

“#MeToo”<\/strong><\/h2>\n

<\/p>\n

Hashtags came into their own this decade, and the #MeToo campaign really stood out for me. We saw how social media and influencing can \u2018do good\u2019 and change perceptions on a global scale. A matter of a symbol and five letters helped encourage strength and unity among women across generations. It\u2019s powerful stuff.<\/p>\n

<\/p>\n

\u2013 Molly<\/a><\/p>\n

When an “emoji” was the word of the year<\/strong><\/h2>\n

<\/p>\n

In 2015, the OED word of the year was the emoji of the \u2018Face with Tears of Joy\u2019. As many people have said, emojis are the first global language. And that\u2019s a huge opportunity. I find it fascinating that the shape of what is \u2018correct\u2019 or appropriate is evolving with society, and rightly so.<\/p>\n

<\/p>\n

\u2013 Nina<\/a><\/p>\n

<\/p>\n

“Identifying as\u2026”<\/strong><\/h2>\n

<\/p>\n

This phrase is absolutely major in terms of impact and what it means for different generations. I love that we can go into 2020 with a term out there for people to define who they want to be and how they want society to see them.<\/p>\n

<\/p>\n

\u2013 Darren<\/a><\/p>\n

 <\/p>\n

<\/p>\n

“Memes” and “vines”<\/strong><\/h2>\n

<\/p>\n

10 years ago, we might not have known what someone meant when they asked, \u2018have you seen the \u2018one does not simply\u2019 meme?\u2019. But now memes are a shared part of life. They bring people together by summarising what many of us are thinking.<\/p>\n

<\/p>\n

\u2013 Colm<\/a><\/p>\n

 <\/p>\n

Vines have gone on a similar journey to memes. The platform for sharing these short funny videos may have gone, but the name \u2018vine\u2019 still lives on.<\/p>\n

<\/p>\n

\u2013 Meg<\/p>\n

 <\/p>\n

<\/p>\n

“Woke” and “snowflake”<\/strong><\/h2>\n

<\/p>\n

If you keep yourself aware of social and racial injustice, you\u2019re woke. And if you are overly sensitive or politically correct, you\u2019re a snowflake. It has been so interesting to see how we adapt to the world around us by adding new words to our lexicon.<\/p>\n

\u2013 Alice<\/p>\n

 <\/p>\n

<\/p>\n

“Selfie”, “lol”, “bae”, “slay”\u2026<\/strong><\/h2>\n

Selfie was the OED\u2019s word of the year in 2013. Lol also got added to the OED in 2011. And bae has gone from being used in R&B lyrics to a runner up for word of the year in 2014. I love how language accommodates social change. We also have drag culture to thank for a lot of the terms we\u2019ve been using over the past 10 years, like slay, fierce and yas queen!<\/p>\n

– Becky<\/p>\n

<\/p>\n

As we move into the 2020s, our love of language lives on. We\u2019ll be keeping our ears pricked for new words the next decade brings that will help us all make sense of the changing world around us. If anything stands out, we\u2019ll let you know.<\/p>\n

More from Stratton Craig<\/strong><\/h2>\n

Content writing is in our DNA. We\u2019re a copywriting company with a team of expert writers, content strategists and project managers. Get in touch for copywriting services that bring your brand and values to life.<\/p>\n

Take a look at our blog for our latest news, views and work<\/a>.<\/p>\n

Image credits: Images sourced from Unsplash<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the decade draws to a close, we\u2019re taking a trip down memory lane through the greatness of words. In the 10 years that brought us the London Olympics, Diamond Jubilee and, dare we say it, the EU Referendum, we\u2019ve seen our political and social worlds change drastically. And with it, some words, phrases and […]<\/p>\n","protected":false},"author":2,"featured_media":57152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314,448],"tags":[],"class_list":["post-70085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting-us","category-digital-copywriting-us"],"acf":[],"yoast_head":"\nWord of the year: Our words of the year and past decade - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"Stratton Craig, the top UK copywriting agency, gives an overview of the most important word of the year and words of the past decade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/word-of-the-year-our-words-of-the-year-and-past-decade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Word of the year: Our words of the year and past decade - 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