{"id":70076,"date":"2020-02-17T12:15:44","date_gmt":"2020-02-17T12:15:44","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/writing-for-voice-search\/"},"modified":"2025-03-07T17:11:17","modified_gmt":"2025-03-07T17:11:17","slug":"writing-for-voice-search","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/writing-for-voice-search\/","title":{"rendered":"Writing for voice search"},"content":{"rendered":"\r\n<p><span style=\"font-weight: 400;\">So far in this series, we\u2019ve set the scene: voice search is no flash in the pan or technological curiosity. It\u2019s the new normal, and something that all brands should start thinking about.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">We know how quickly usage is increasing, who the main users are and how the tech itself works. Now to get to the important stuff and look at how content creators can adapt. The good news is that voice search doesn\u2019t represent a radical change of approach. It is essentially a continuation of the trend towards prioritising relevance and usability seen over the last few years.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Here are some of the ways we can start optimising content for voice search today.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Answer the question!\u00a0<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The primary way people interact with voice search is by asking questions, so it makes sense that your content should look to provide the answers.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Take the following question:\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><span style=\"font-weight: 400;\">Who won the champion\u2019s league last year?\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look at two potential answers:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><span style=\"font-weight: 400;\">Marking the second time since 2008 that two rival Premier League sides had clashed for the most coveted prize in club football, the 2019 Champions League final turned out to be fairly one-sided. <\/span>In the end, Liverpool proved to be worthy winners with a 2-0 defeat over Tottenham Hotspur.<\/b><\/li>\r\n<li><strong>Liverpool won the 2019 Champions League with a 2-0 win over Tottenham Hotspur.<\/strong> <span style=\"font-weight: 400;\">The match marked the second time since 2008 that two clubs from the English Premier League had gone head to head.\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The text in bold shows the answer to the question that the user has asked. In the second example, the answer provides them with the information they wanted straight away. It\u2019s also much easier for the Natural Language Processing that underpins voice search to interpret.\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Be natural, don\u2019t ramble<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">As we talked about in the <\/span><a href=\"https:\/\/www.strattoncraig.com\/insight\/what-is-voice-search-and-what-does-it-mean-for-seo\/\"><span style=\"font-weight: 400;\">first part of this series<\/span><\/a><span style=\"font-weight: 400;\">, voice searches tend to be longer and more conversational than keyboard queries. Overly formal and long-winded language isn\u2019t going to work in this situation. Instead, you should use a more conversational tone. For example, we\u2019d recommend writing \u201cat the same time\u201d instead of \u201csimultaneously\u201d.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The best way to make sure your writing is conversational is to read it out loud. This quickly shows when language sounds unnatural and helps to produce a better flow.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">With regards to keywords, stuffing them in is not an option. Instead, focus on keyword prominence and trying to get the right words and phrases in headlines, URL slugs and the first paragraph.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">FAQ pages are also an easy win for brands looking to take advantage of voice search. You don\u2019t have to worry about being too functional with the language, and you can fill this page with long-tail keyphrases.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Think local\u00a0<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">One of the most common phrases used for voice searches is \u2018near me\u2019. If you haven\u2019t created content that caters for local SEO, then you could be missing out on this search traffic. This is another area where an FAQ page can provide a lot of value, allowing you to answer key questions.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">It is also a good idea to claim your Google \u2018<\/span><a href=\"https:\/\/support.google.com\/business\/?hl=en&amp;_ga=1.197736111.1817838323.1480536666#topic=4539639\"><span style=\"font-weight: 400;\">My Business\u2019<\/span><\/a><span style=\"font-weight: 400;\"> listing. It\u2019s a great way to make sure that Google has all the additional information it needs about your business including your industry, phone number, address, opening hours and more. By keeping this up to date, you are increasing the chances of appearing in voice search results.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Account for mobiles<\/strong><\/span><b><strong>\u00a0<\/strong><\/b><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The majority of voice searches take place on mobiles. This means that making your content hard to read on a smaller screen can be a costly mistake.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">In particular, you want to keep an eye on:\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The length of your headlines \u2013 ideally seven words or less\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The length of your paragraphs \u2013 keep them to three sentences max so that the reader is never confronted with a massive wall of text\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The way you format \u2013 subheadings, bullet points and concise copy all help increase readability and provide the reader with the information they need quickly\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Make it easier for search engines<\/strong><\/span><b><strong>\u00a0<\/strong><\/b><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The goal of good content is to communicate information in the most useful way. Nowadays, search engines are the first choice for users to find the answers they want, and digital content writers need to keep this in mind.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">When it comes to voice search, there are three specific areas to focus on.<\/span><\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long-tail keyphrases are an important way of accounting for the longer nature of voice searches. You need to think about the way people speak \u2013 so use phrases like \u2018best smart home assistants for under \u00a3200\u2019 rather than \u2018cheap home assistant\u2019. You can use Google <\/span><a href=\"https:\/\/support.google.com\/websearch\/answer\/106230?co=GENIE.Platform%3DAndroid&amp;hl=en\"><span style=\"font-weight: 400;\">Autocomplete<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/serpstat.com\/\"><span style=\"font-weight: 400;\">Serpstat<\/span><\/a><span style=\"font-weight: 400;\"> to help you find the right keyphrases.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\"><span style=\"font-weight: 400;\">Structured markup data<\/span><\/a><span style=\"font-weight: 400;\"> makes it easier for search engines to understand your content. By tagging individual paragraphs with things like \u2018review score\u2019 and \u2018article data\u2019, you are helping search engines navigate your writing. The up-and-coming \u2018<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/speakable\"><span style=\"font-weight: 400;\">speakable<\/span><\/a><span style=\"font-weight: 400;\">\u2019 tag makes things even more interesting, allowing you to highlight exactly what parts of the text should be read aloud by assistant-enabled devices.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Featured snippets are one of the main ways that Natural Language Processors seek out answers to user queries. These featured snippets are something that Google does automatically so people can make sure a page is useful before they click. The main way to write for featured snippets is to keep your paragraphs short, yet rich with valuable information.<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Adapting for voice search<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The foundations for good content writing won\u2019t change drastically as voice search becomes more embedded. But making small changes and focusing on structuring your content around user questions will give you the edge over your competitors.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">In our final post of this series, we\u2019ll show you how to fit voice search into your brand\u2019s content strategy going forward.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The full list of posts are below:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.strattoncraig.com\/insight\/what-is-voice-search-and-what-does-it-mean-for-seo\/\"><span style=\"font-weight: 400;\">What is voice search \u2013 its rise and importance to communications<\/span><\/a><\/li>\r\n<li><a href=\"https:\/\/www.strattoncraig.com\/insight\/voice-search-who-is-using-it-for-what-and-who-are-the-big-players\/\"><span style=\"font-weight: 400;\">The dimensions of voice search \u2013 where and who?<\/span><\/a><\/li>\r\n<li><a href=\"https:\/\/www.strattoncraig.com\/insight\/how-voice-search-works\/\"><span style=\"font-weight: 400;\">How voice search works \u2013 the tech<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>About us <\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Content writing is in our DNA. We\u2019re a copywriting company with a team of expert writers, content strategists and project managers. Get in touch for copywriting services that bring your brand and values to life.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>So far in this series, we\u2019ve set the scene: voice search is no flash in the pan or technological curiosity. It\u2019s the new normal, and something that all brands should start thinking about.\u00a0 We know how quickly usage is increasing, who the main users are and how the tech itself works. Now to get to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":57140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,314,310],"tags":[459,466,460,488],"class_list":["post-70076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy-us","category-copywriting-us","category-seo-copywriting-us","tag-content-strategy-us","tag-content-writing-us","tag-copywriting-us","tag-seo-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Writing for voice search - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"Voice search is everywhere, so brands need to understand how to adapt their content strategy to leverage this new technology\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/writing-for-voice-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing for voice search - Stratton Craig - Global Copywriting &amp; 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