{"id":70065,"date":"2020-04-14T09:44:01","date_gmt":"2020-04-14T08:44:01","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/"},"modified":"2025-03-07T17:10:43","modified_gmt":"2025-03-07T17:10:43","slug":"tone-of-voice-in-crisis-communications-tips-to-get-it-right","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/","title":{"rendered":"Tone of voice in crisis communications &#8211; tips to get it right"},"content":{"rendered":"<p>Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how to say it, but you don\u2019t want it to sound overly crafted and unnatural. You want to be honest and transparent, but there are some things that you just can\u2019t share with your audience. And your stakeholders want to understand the impact on the business, but you don\u2019t want to appear to prioritise that over human suffering. In short, it\u2019s a balancing act. And one that you might get just right on some days and fall short on others. There\u2019s no magic recipe and every organisation will have different communication priorities. But here are some quick tips that might help you find the right way for your business.<\/p>\n<h3>Tone of voice in a crisis \u2013 Aim for balance<\/h3>\n<ul>\n<li>Take a serious tone, but don\u2019t over dramatise or catastrophise.<\/li>\n<li>Try for no-nonsense efficiency, not funereal.<\/li>\n<li>Audiences might welcome some lightness in places, but this will only be well-received if it\u2019s authentic to your brand.<\/li>\n<li>Similarly, don\u2019t appear overly optimistic about the length and extent of the crisis. People will be suffering and a \u2018let\u2019s focus on the positives\u2019 view can appear very insensitive.<\/li>\n<li>Avoid corporate language that appears to minimise or sanitise the crisis. It leads to mistrust.<\/li>\n<\/ul>\n<h3>Messaging \u2013 Clear, honest and human-focused<\/h3>\n<ul>\n<li>Emphasise the steps you\u2019re taking to address any issues. People will want to see you\u2019ve understood what needs to be done and you\u2019re getting on with it.<\/li>\n<li>Support your decisions with expert guidance. E.g. In the coronavirus crisis, if you\u2019ve adopted the WHO protocols to protect employees, then say so. There can often be a lot of misinformation circulating and people are looking for evidence-based decisions.<\/li>\n<li>Remember most crises are primarily a human tragedy, and any discussion of impacts on profits etc. will seem insensitive.<\/li>\n<li>A better way to bring up business challenges is by focusing on the human impacts of them, e.g. job losses, supply chains disrupting services to people, lack of staff due to illness<\/li>\n<li>There will be a range of concerns and impacts amongst your audience, so take the time to consider what they could be for each segment.<\/li>\n<li>Be as transparent as you can be about what you know AND what you don\u2019t know. If there\u2019s an elephant in the room that people will expect you to address, address it to the extent that you can. Glossing over anything will appear evasive.<\/li>\n<\/ul>\n<h3>Channels \u2013 Remember your audience<\/h3>\n<ul>\n<li>Remember there are some channels that work better for serious news than others. Don\u2019t make light of bad news by announcing in on Twitter in 280 characters. Give bad news the weight it deserves.<\/li>\n<li>That might mean email and post for a mass audience, and will almost certainly mean phoning key stakeholders to speak directly with them.<\/li>\n<li>Don\u2019t overcommunicate. Not every little development will need your company to comment, but do some thinking about the developments you really DO need to comment on.<\/li>\n<li>Scenario planning will help you to be ready for this. Think through all possible scenarios and developments and decide if and what you should do if they occur.<\/li>\n<li>For an internal audience, more frequent communication will make sense, whereas for your external stakeholders a more measured approach might be more appropriate.<\/li>\n<\/ul>\n<p>Starting a new relationship during a crisis may seem like another trip hazard, but if it provides you with the support you need to overcome the challenges you face then it is an investment worth making. Our communication consultants and planners are specialists in the art of effective tone of voice in crisis communications, and are on hand to help you through these challenges. If you\u2019d like to know more about our experience and <a href=\"https:\/\/www.strattoncraig.com\/us\/about-us\/\">team<\/a>, just <a href=\"https:\/\/www.strattoncraig.com\/contact-us\/\">get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how to say it, but you don\u2019t want it to sound overly crafted and unnatural. You want to be honest and transparent, but there are some things that you just can\u2019t share [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":57068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[305,414],"tags":[],"class_list":["post-70065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy-us","category-tone-of-voice-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tone of voice in crisis communications - tips to get it right<\/title>\n<meta name=\"description\" content=\"Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. It\u2019s a balancing act that you might get just right on some days and fall short on others. Take a look at our expert tips to ensure you get the right tone in your communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tone of voice in crisis communications - tips to get it right\" \/>\n<meta property=\"og:description\" content=\"Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. It\u2019s a balancing act that you might get just right on some days and fall short on others. Take a look at our expert tips to ensure you get the right tone in your communications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T08:44:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T17:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2020\/04\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claire Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/\"},\"author\":{\"name\":\"Claire Wilson\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/fe9e89211d85204d6583eb487dc25355\"},\"headline\":\"Tone of voice in crisis communications &#8211; tips to get it right\",\"datePublished\":\"2020-04-14T08:44:01+00:00\",\"dateModified\":\"2025-03-07T17:10:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/\"},\"wordCount\":659,\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg\",\"articleSection\":[\"Content strategy\",\"Tone of voice\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/\",\"name\":\"Tone of voice in crisis communications - tips to get it right\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg\",\"datePublished\":\"2020-04-14T08:44:01+00:00\",\"dateModified\":\"2025-03-07T17:10:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/fe9e89211d85204d6583eb487dc25355\"},\"description\":\"Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. It\u2019s a balancing act that you might get just right on some days and fall short on others. Take a look at our expert tips to ensure you get the right tone in your communications.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg\",\"width\":2000,\"height\":733,\"caption\":\"Photo by Jametlene Reskp on Unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tone of voice in crisis communications &#8211; tips to get it right\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/fe9e89211d85204d6583eb487dc25355\",\"name\":\"Claire Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b0710ef61724e0ad313d3c45230e3bd05e4e53f26a4f1c7bde35c55b67738ef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b0710ef61724e0ad313d3c45230e3bd05e4e53f26a4f1c7bde35c55b67738ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b0710ef61724e0ad313d3c45230e3bd05e4e53f26a4f1c7bde35c55b67738ef?s=96&d=mm&r=g\",\"caption\":\"Claire Wilson\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/claire\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tone of voice in crisis communications - tips to get it right","description":"Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. It\u2019s a balancing act that you might get just right on some days and fall short on others. Take a look at our expert tips to ensure you get the right tone in your communications.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/","og_locale":"en_US","og_type":"article","og_title":"Tone of voice in crisis communications - tips to get it right","og_description":"Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. It\u2019s a balancing act that you might get just right on some days and fall short on others. Take a look at our expert tips to ensure you get the right tone in your communications.","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/","og_site_name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","article_published_time":"2020-04-14T08:44:01+00:00","article_modified_time":"2025-03-07T17:10:43+00:00","og_image":[{"width":2000,"height":733,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2020\/04\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg","type":"image\/jpeg"}],"author":"Claire Wilson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Claire Wilson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/"},"author":{"name":"Claire Wilson","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/fe9e89211d85204d6583eb487dc25355"},"headline":"Tone of voice in crisis communications &#8211; tips to get it right","datePublished":"2020-04-14T08:44:01+00:00","dateModified":"2025-03-07T17:10:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/"},"wordCount":659,"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2020\/04\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg","articleSection":["Content strategy","Tone of voice"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/","name":"Tone of voice in crisis communications - tips to get it right","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/#primaryimage"},"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2020\/04\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg","datePublished":"2020-04-14T08:44:01+00:00","dateModified":"2025-03-07T17:10:43+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/fe9e89211d85204d6583eb487dc25355"},"description":"Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. It\u2019s a balancing act that you might get just right on some days and fall short on others. Take a look at our expert tips to ensure you get the right tone in your communications.","breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/"]}]},{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/#primaryimage","url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2020\/04\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg","contentUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2020\/04\/jametlene-reskp-gVfGGb62Fpo-unsplash-1-1.jpg","width":2000,"height":733,"caption":"Photo by Jametlene Reskp on Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/tone-of-voice-in-crisis-communications-tips-to-get-it-right\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Tone of voice in crisis communications &#8211; tips to get it right"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/fe9e89211d85204d6583eb487dc25355","name":"Claire Wilson","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b0710ef61724e0ad313d3c45230e3bd05e4e53f26a4f1c7bde35c55b67738ef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b0710ef61724e0ad313d3c45230e3bd05e4e53f26a4f1c7bde35c55b67738ef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b0710ef61724e0ad313d3c45230e3bd05e4e53f26a4f1c7bde35c55b67738ef?s=96&d=mm&r=g","caption":"Claire Wilson"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/claire\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70065"}],"version-history":[{"count":1,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70065\/revisions"}],"predecessor-version":[{"id":70873,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70065\/revisions\/70873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media\/57068"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}