{"id":70049,"date":"2020-08-12T11:43:00","date_gmt":"2020-08-12T10:43:00","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/misused-abused-overused-words-culprit\/"},"modified":"2025-03-07T17:08:01","modified_gmt":"2025-03-07T17:08:01","slug":"misused-abused-overused-words-culprit","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/misused-abused-overused-words-culprit\/","title":{"rendered":"Misused, abused and overused words \u2013 are you a culprit?"},"content":{"rendered":"\r\n<p>There are believed to be 171,146 words in use in the English language. Knowing them all would make you extremely clever, especially if you also know the 47,156 words we no longer use at all<sup>1<\/sup>. But nothing can make you sound less clever than using them incorrectly, especially in your copywriting.<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s a trap many of us fall into. This might be because we\u2019re simply repeating something we\u2019ve heard to be part of the cool club, or we\u2019re trying, but failing, to use lingo we think shows we know what we\u2019re talking about. (A dangerous move if you\u2019re in charge of copywriting for the annual report this year.)<\/p>\r\n\r\n\r\n\r\n<p>And sometimes, the meaning of words is so ingrained we never even questioned whether we were using them wrong. Now even we\u2019re guilty of some of these\u2026<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>\u201cI\u2019m so full, I\u2019m literally going to explode\u201d<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>The word \u2018literally\u2019 has started to lose its meaning as we throw it around like there\u2019s no tomorrow. Take the sentence above for example, there is no way someone would \u2018literally\u2019 explode from eating too much, therefore this sentence does not make sense.<\/p>\r\n\r\n\r\n\r\n<p>Literally means \u2018in actual fact\u2019 and does not mean figuratively. The right way to use \u2018literally\u2019 would be to reverse a figurative phrase for an event that has actually happened. Much like these headlines do:<\/p>\r\n\r\n\r\n\r\n<p>\u201c<a href=\"https:\/\/www.wafb.com\/2020\/07\/20\/this-little-piggy-went-market-literally\/\">This little piggy went to market \u2013 literally<\/a>\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u201c<a href=\"https:\/\/news.berkeley.edu\/2020\/07\/13\/vision-scientists-discover-why-humans-literally-dont-see-eye-to-eye\/\">Vision scientists discover why humans literally don\u2019t see eye to eye<\/a>\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u201c<a href=\"https:\/\/www.webwire.com\/ViewPressRel.asp?aId=261749\">We grow barley that\u2019s out of this world \u2013 literally<\/a>\u201d<\/p>\r\n\r\n\r\n\r\n<p>You can only really use this copywriting trick if your <a href=\"https:\/\/www.strattoncraig.com\/services\/tone-of-voice\/\">tone of voice<\/a> allows you to do so. If it does \u2013 great \u2013 but make sure someone else double-checks you\u2019re using it correctly before your comments thread \u2018literally\u2019 self-combusts.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>\u201cI was telling my friend about my weekend, but he was completely disinterested\u201d<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>We\u2019re probably all familiar with the annoying feeling of trying to talk to someone but they seem a million miles away. Yet, it would seem that we\u2019re not all familiar with the correct term for it.<\/p>\r\n\r\n\r\n\r\n<p>Although someone may not seem interested in what you have to say, it\u2019s incorrect to say that they are disinterested. The correct word you\u2019d be looking for would be uninterested, as disinterested means unbiased. For example, it\u2019s important that court cases are resolved by disinterested judges.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>\u201cOh isn\u2019t it ironic, don\u2019t you think?\u201d<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u2018It\u2019s like rain on your wedding day; it\u2019s a free ride when you\u2019ve already paid\u2019<\/p>\r\n\r\n\r\n\r\n<p>Chances are you\u2019ve sung along to these lyrics of Alanis Morissette\u2019s well-known song, Ironic, about various supposedly ironic situations?<\/p>\r\n\r\n\r\n\r\n<p>Have you ever considered though that the situations mentioned throughout the song are, ironically, not actually ironic?<\/p>\r\n\r\n\r\n\r\n<p>Lots of people misuse the word ironic, due to not understanding it means uncannily incongruent rather than inconvenient. Alanis Morissette\u2019s song would make more sense if she sung about how it would be unfortunate if it were to rain on your wedding day!<\/p>\r\n\r\n\r\n\r\n<p>A correct example of irony would be if a traffic warden received a parking ticket for forgetting to pay for their own parking. Or in <a href=\"https:\/\/www.strattoncraig.com\/services\/content-writing-services\/\">content writing<\/a> terms, noticing that you\u2019ve spelt \u2018spelling\u2019 wrong.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Our own copywriting pet-peeves<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Naturally, for a copywriting team, we opened up a conversation in the office about our own pet-peeves when it comes to misused, abused, and overused words.<\/p>\r\n\r\n\r\n\r\n<p>Anna spoke about how people\u2019s overuse of the word \u2018amazing\u2019 has diminished the word\u2019s true meaning for her. For example, when you hear people describe their sandwiches as \u2018amazing\u2019, it\u2019s hard to apply the same level of emotion to an object or event which genuinely \u2018amazes\u2019, e.g. a hearing aid that enables deaf people to hear again.<\/p>\r\n\r\n\r\n\r\n<p>People mistaking specifically for pacifically is Darren\u2019s most annoying malapropism, while Gemma contributed her personal favourite mishap of people believing that \u2018to be ignorant\u2019 meant you were ignoring someone. Now there\u2019s an example of irony.<\/p>\r\n\r\n\r\n\r\n<p>For me, it\u2019s the overuse of the word \u2018like\u2019 that grinds my gears. Although the word is pleasant enough and useful in its place, e.g. \u2018I like your dress\u2019 or \u2018I like your family\u2026mostly\u2019, its excessive and unnecessary use as a filler in conversation is irritating. For example, \u2018I was like, he told me he was busy, but I was like confused because I didn\u2019t think he had plans.\u2019<\/p>\r\n\r\n\r\n\r\n<p>What\u2019s worse is that I\u2019m probably guilty of saying \u201cthere\u2019s nothing better than an<em> amazing <\/em><a href=\"https:\/\/www.strattoncraig.com\/services\/content-strategy\/\">content strategy<\/a> to make sure everyone is <em>literally<\/em> singing from the same hymn book\u201d. Cringe. That\u2019s why I think it\u2019s important we\u2019re all aware of how we use and abuse the English language, so that we, like, don\u2019t all literally end up speaking (or copywriting) this way.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>More from us<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.strattoncraig.com\/us\/insight\/storytelling-advertising-story-success\/\">Storytelling in advertising \u2013 a story of content writing success<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.strattoncraig.com\/us\/insight\/4-lessons-from-our-lockdown-website-refresh\/\">4 lessons from our lockdown website refresh<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.strattoncraig.com\/insight\/five-success-factors-for-fit-for-purpose-content\/\">Five success factors for fit-for-purpose content<\/a><\/p>\r\n\r\n\r\n\r\n<p>Content writing is in our DNA. We\u2019re a copywriting company with a team of expert writers, content strategists and project managers. Get in touch for copywriting services that bring your brand and values to life.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>There are believed to be 171,146 words in use in the English language. Knowing them all would make you extremely clever, especially if you also know the 47,156 words we no longer use at all1. But nothing can make you sound less clever than using them incorrectly, especially in your copywriting. That\u2019s a trap many [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":57107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[314],"tags":[460,489],"class_list":["post-70049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting-us","tag-copywriting-us","tag-english-language-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Misused, abused and overused words \u2013 are you a culprit? - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"Despite our propensity to talk, many of us are guilty of misusing common words. 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