{"id":70032,"date":"2020-12-30T10:57:47","date_gmt":"2020-12-30T10:57:47","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/blog-copywriting-services\/"},"modified":"2025-03-07T17:04:10","modified_gmt":"2025-03-07T17:04:10","slug":"blog-copywriting-services","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/blog-copywriting-services\/","title":{"rendered":"Blog copywriting services \u2013 how to win over impatient readers"},"content":{"rendered":"

Our attention spans are now said to be about eight seconds long \u2013 less than that of a goldfish. Is technology to blame for our dwindling concentration skills? Probably. But we\u2019re not just bored. We\u2019re impatient. And if our blog copywriting services have taught us one thing, it\u2019s that losing impatient readers isn\u2019t something brands can afford to do.<\/p>\n

Are reading skills dead in the water?<\/strong><\/h2>\n

Just over a\u00a0third of UK adults<\/a>\u00a0opt for print newspapers to read our news. Despite this, scientists claim that reading on paper is a lot more enjoyable and beneficial to our comprehension and retention of information \u2013 worth noting that businesses are keen to create marketing collateral in print.
\nOf course, we all love a good story. Yet online, it\u2019s no secret that many of us just read the headlines. Or, as nearly half of us do, look at social media to find the latest.<\/p>\n

Why don\u2019t we scroll down?<\/strong><\/h2>\n

Fast access to everything online is something we all take for granted. And if we can\u2019t have it all right here, right now, why should we bother?
\nThe sheer volume of what is available to us online also plays a role. Countless articles, guides, and blogs to sift through on the web has spawned generations of impatient readers, guilty of switching from one piece of content to the next.
\nFor content creators, this attitude is a significant challenge to overcome. Blog copywriting services need to up their game<\/p>\n

Images and captions \u2013 detrimental to reading habits or important short-cuts?<\/strong><\/h2>\n

Sometimes the image alone is what draws us in, rather than the headline. Recently, there has been a lot of discussion surrounding how images can fuel fake news. With a misleading caption, or indeed no caption, the mind can extrapolate a whole range of non-truths from what the eyes see alone.
\n\u2018Show don\u2019t tell\u2019 is writing gospel, and images do just that. But sometimes, a brand\u2019s great efforts to portray a message can be warped. Peloton\u2019s\u00a0recent advert<\/a>\u00a0has come under criticism for just that. It depicts a woman receiving one of its exercise bikes for Christmas from her partner. She then documents her journey of using the bike every day. It turns out the message of \u2018a gift that keeps on giving\u2019 instead looks like a form of power-play where her partner is encouraging her to work hard to stay slim. Awkward.
\nHad we seen her asking for the bike to get fitter and healthier, we may have felt differently. Images and captions are always open to interpretation, but we should use words to steer the story we want to tell.<\/p>\n

How do we keep them reading?<\/strong><\/h2>\n

Tough question. Perhaps the solution is not only in the construction of language but also in the reader\u2019s mindset. Therefore, it\u2019s crucial for blog copywriting services to start with research \u2013 to understand your audience and make sure that content connects to their interests, needs, or values.
\nThe topic then must be interesting and newsworthy. It sounds obvious, but when you\u2019re so close to a subject, you may be biased about it\u2019s appeal!<\/p>\n

Checklist<\/strong><\/h2>\n

If you\u2019re an impatient writer looking for a quick solution to engage impatient readers, try these writing tips. But be warned, this list is neither exhaustive nor prescriptive:<\/p>\n