{"id":70026,"date":"2021-01-28T11:08:53","date_gmt":"2021-01-28T11:08:53","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/content-marketing-reduced-budget\/"},"modified":"2025-03-07T17:03:51","modified_gmt":"2025-03-07T17:03:51","slug":"content-marketing-reduced-budget","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/content-marketing-reduced-budget\/","title":{"rendered":"Content marketing on a reduced budget"},"content":{"rendered":"<p>Budget is one of the biggest enemies of any marketer. You\u2019re bursting with ideas and inspiration, but only have a small pot of cash with which to make them happen. But a big budget does not guarantee your content marketing is going to have a significant impact. Effective marketing doesn\u2019t have to be expensive, and a smaller budget can force you to get creative, with surprisingly effective results.<br \/>\nWe\u2019re going to show you some of our favourite ways to use content marketing to achieve high impact results, even if you\u2019re on a reduced budget.<\/p>\n<h2><strong>Getting what you pay for<\/strong><\/h2>\n<p>Many companies believe that content marketing is a pricey business.<br \/>\nBut when compared to other strategies, such as outbound marketing, content marketing costs 62% less. It\u2019s also more effective, as the Content Marketing Institute found that it generates <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/how-much-budget-do-you-need-for-content-marketing\/\">three times as many leads<\/a> and contributes to a conversion rate that\u2019s six times higher than many traditional marketing strategies.<br \/>\nIt\u2019s clear that any investment you make into producing content marketing is money well spent. However, you don\u2019t need to have a multi-national corporation&#8217;s budget to incorporate a bit of high-quality content marketing into your overall marketing strategy.<\/p>\n<h2><strong>Blog, blog, and blog away<\/strong><\/h2>\n<p>A strong company blog can set off any content marketing mission without the need to spend lots of money. You can share your insights and expertise in your sector, or invest in a few cornerstone pieces of content that will draw the right people in. Here are some ways to make your blog work harder without breaking the bank.<\/p>\n<ul>\n<li>Link your blog site to your main company domain. If you create a separate domain, you won\u2019t get to enjoy the powerful impact of SEO (a cornerstone of any effective content strategy) on your main website.<\/li>\n<li>Ensure you\u2019ve also got a clear button to click that can take readers from your blog to the main website. This usually works well if it sits along the top of the page.<\/li>\n<li>Are you looking for a free blog site? Check out wordpress.com. It\u2019s one of the easiest and most versatile CMS for blogging, particularly if you can\u2019t afford a paid service.<\/li>\n<li>Most blogging platforms will let you design your site using a range of free tools. If you\u2019re looking for a low-cost way to enhance your blog&#8217;s visual impact, you could enlist the help of a web designer looking to build their portfolio. Their services will usually be much cheaper than those offered by experienced designers.<\/li>\n<\/ul>\n<h2><strong>Staying regular<\/strong><\/h2>\n<p>Getting content up regularly is another way to boost its effectiveness without spending more. Lots of companies turn to copywriting agencies like us or enlist the help of freelance writers.<br \/>\nA general rule of thumb for good content marketing is to post once a week. Try and incorporate keywords that your readers are likely to be searching for. The Digital Marketing Institute discovered that <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/what-is-seo-and-why-is-it-important\">a quarter of web users<\/a> never click past the first search engine results page. The better your SEO strategy, the more likely you are to attract new eyes to your blog.<br \/>\nIf your team need help, a writer training workshop could be the ideal solution. Investing in a personalised session with an experienced writer, like our Head of Copy &amp; Strategy, <a href=\"https:\/\/www.strattoncraig.com\/team-member\/claire\/\">Claire<\/a>, will give them the skills and confidence to produce engaging content that attracts plenty of attention. It\u2019s a more cost-effective option if regular content written by an outsider is out of your budget.<\/p>\n<h2><strong>Repurposing your content<\/strong><\/h2>\n<p>After working hard to craft a great piece of content, make it work as hard as possible. Share it across all your social media channels to make sure you\u2019re casting your new customer net as wide as possible.<br \/>\nYou can also repurpose content for use in other ways, including:<\/p>\n<ul>\n<li>Short video clips<\/li>\n<li>Slideshows<\/li>\n<li>The topic of a podcast<\/li>\n<li>Cutting out key statistics or information to share as social media posts<\/li>\n<\/ul>\n<p>None of these options needs to be expensive. You could get in-house staff to host a discussion or record the video content, which can easily be shared for free on your socials or posted to YouTube.<\/p>\n<h2><strong>Timing is everything<\/strong><\/h2>\n<p>If you are regularly posting to your blog and trying to incorporate key SEO terms as often as you can, you\u2019ve conquered the beginner level of content marketing.<br \/>\nHowever, to take your content marketing strategy to the next level, it\u2019s important to consider <strong>when <\/strong>you\u2019re posting too. Uploading blogs and reaching out on social media at the wrong times could reduce the impact your carefully written content has.<br \/>\nAccording to Sprout Social, the most effective times to post are:<\/p>\n<ul>\n<li>Wednesday from 8\u201310 am\u00a0and\u00a0noon<\/li>\n<li>Thursday at\u00a09 am\u00a0and 1\u20132 pm<\/li>\n<li>Friday at\u00a09 am<\/li>\n<\/ul>\n<p>Posting your content outside of these narrow windows doesn\u2019t mean it won\u2019t reach a single one of your target audience. However, reaching out at times when more people are online (at breakfast or just before the start of the working day) could give your content that extra boost.<br \/>\nMake sure you also plan out content-writing time around important dates within your industry and company, as well as public holidays. You can use these key events, milestones or occasions as a springboard for your content ideas and make sure you\u2019re sending out content that is both interesting and contextual \u2013 and highly shareable!<\/p>\n<h2><strong>Content marketing on a budget<\/strong><\/h2>\n<p>As you can see, great content marketing doesn\u2019t have to be exclusive to the big spenders. With a little helping hand from the experts, you could soon have an effective content marketing <a href=\"https:\/\/www.strattoncraig.com\/services\/content-strategy\/\">strategy<\/a> in place.<br \/>\nIf you need a helping hand to get started, our team of experienced content strategists, copywriters and account managers can point you in the right direction. Get in touch and see how we can make your content sparkle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budget is one of the biggest enemies of any marketer. You\u2019re bursting with ideas and inspiration, but only have a small pot of cash with which to make them happen. But a big budget does not guarantee your content marketing is going to have a significant impact. Effective marketing doesn\u2019t have to be expensive, and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":57377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[303,314],"tags":[],"class_list":["post-70026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing-us","category-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing on a reduced budget - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"A reduced budget doesn&#039;t have to mean a reduced content marketing plan. 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