{"id":70005,"date":"2021-06-29T16:01:42","date_gmt":"2021-06-29T15:01:42","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/how-a-technology-copywriting-agency-keeps-up-with-hyperconnectivity\/"},"modified":"2025-03-07T17:01:19","modified_gmt":"2025-03-07T17:01:19","slug":"how-a-technology-copywriting-agency-keeps-up-with-hyperconnectivity","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/how-a-technology-copywriting-agency-keeps-up-with-hyperconnectivity\/","title":{"rendered":"How a technology copywriting agency keeps up with hyperconnectivity"},"content":{"rendered":"<p>Tech is the one industry that will never grow up (in a good way). It\u2019ll always be that restless teenager on the bleeding edge of new trends. And that\u2019s exciting. Especially for a technology copywriting agency like us. The things we take for granted now, like internet robust enough to accommodate <a href=\"https:\/\/www.forbes.com\/sites\/markbeech\/2020\/03\/25\/covid-19-pushes-up-internet-use-70-streaming-more-than-12-first-figures-reveal\/?sh=15fe44b33104\">a 70% overnight increase in user traffic<\/a> at the beginning of the pandemic, wouldn\u2019t have been possible a decade, or even half a decade, ago. Now, we face a new challenge: capturing and keeping attention when the next \u2018new\u2019 thing is only milliseconds away.<\/p>\n<h2><strong>What is hyperconnectivity?<\/strong><\/h2>\n<p>At its core, hyperconnectivity is all about making it easier to connect. In the future, frontier technologies like low-earth orbit (LEO) satellites and high-band 5G promise to expand coverage globally and accommodate the estimated <a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/connected-world-an-evolution-in-connectivity-beyond-the-5g-revolution\">20x increase in data use by 2030<\/a>. And right now, advanced connectivity solutions like 5G network overlays, fibre optic networks and Wi-Fi 6 are making it easier to access the internet quickly and reliably across the world. These changes mean two things. In advanced economies that were already well connected, hyperconnectivity allows you to do more in less time. And developing countries can finally tap into the connectivity many have long taken for granted.<\/p>\n<h2><strong>Why hyperconnectivity matters<\/strong><\/h2>\n<p>The financial potential of more robust, more widely available connections is vast. New advances in connectivity could boost the planet\u2019s global GDP from $1.2 trillion to $2 trillion by 2030.<br \/>\nIt\u2019s not just about money though. There are lots of other benefits to celebrate. Greater data capacity will allow AI-powered tools to help with diagnostics and treatment in <a href=\"https:\/\/www.strattoncraig.com\/us\/sector\/healthcare-copywriting\/\">healthcare<\/a>. In the <a href=\"https:\/\/www.strattoncraig.com\/us\/sector\/automotive-copywriting\/\">automotive<\/a> world, it could reduce collisions and reduce traffic jams. And for retailers, it could enable a friction-free <a href=\"https:\/\/www.strattoncraig.com\/insight\/retail-content-that-wins-the-race\/\">omni-channe<\/a>l shopping experience for both customers and staff.<\/p>\n<h2><strong>Using a technology copywriting agency to create always-on content<\/strong><\/h2>\n<p>McKinsey points out that lots of these technologies have been available for some years, meaning that getting more people \u2018plugged in\u2019 is crucial if they\u2019re to be utilised properly and reach their full potential. But that\u2019s not just a matter for the engineers. A vast sea of international opportunity is opening up, particularly for companies in the tech sector, and a technology copywriting agency can help the right people find and engage with your company by creating engaging and compelling content that search engines reward and new customers <strong>want <\/strong>to read.<\/p>\n<h2><strong>Reaching billions of new eyes\u00a0<\/strong><\/h2>\n<p>As more people get reliable access to data (<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\">it\u2019s predicted that a billion more people will be online by 2022<\/a>), many excitable new eyeballs could be heading your way. The more, the merrier, right? In the case of international communications, it can be a case of the more, the messier. Nailing your tech copywriting strategy for a cross-border, multi-cultural audience is a balancing act. You want to sound engaging and relatable without veering into culturally insensitive jokes. And you\u2019ll need to dial up your capabilities to create content at scale without compromising its quality. Add into the mix accurate, nuanced translation and, suddenly, reaching a whole new international audience seems a little daunting. Thankfully, brilliant technology content writing doesn\u2019t have to be headache-inducing. There are many different ways to reach a diverse audience, from online video (which is forecast to account for 80% of the world\u2019s internet traffic by 2030) to social media to listicles and even deep-dive reports. And with a bit of expert help (ahem) you can produce genuinely interesting content to tap into new markets.<\/p>\n<h2><strong>An insatiable appetite<\/strong><\/h2>\n<p>We\u2019re consuming more content with each passing year. But as anyone who\u2019s ever been to a mediocre buffet can tell you, it all starts to blend into one at some point (personally, that\u2019s after the fourth plate). Content will need to work harder than ever to stop thumbs and fingers in their tracks and draw potential customers in. A technology copywriting agency can help create a considered content strategy that focuses on topics your new audience genuinely cares about and prioritises mediums that are easy to consume and popular in your target territories.<\/p>\n<h2><strong>A challenge worth rising to<\/strong><\/h2>\n<p>Greater connectivity has the potential to do incredible things. As McKinsey puts it, \u201cthis trend could unlock greater human potential and prosperity in many developing nations\u201d. Companies that get their content strategy right will be first in line to enjoy the hard-earned recognition of billions of potential new customers.<\/p>\n<p>Need a hand with your content needs? As a technology copywriting agency, we\u2019re experienced, agile and are currently helping some of tech\u2019s heaviest hitters. Get in touch to see how we can work together on everything from content strategy to annual reports.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech is the one industry that will never grow up (in a good way). It\u2019ll always be that restless teenager on the bleeding edge of new trends. And that\u2019s exciting. Especially for a technology copywriting agency like us. The things we take for granted now, like internet robust enough to accommodate a 70% overnight increase [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":58973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[429],"tags":[],"class_list":["post-70005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-copywriting-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a technology copywriting agency keeps up with hyperconnectivity - Stratton Craig - Global Copywriting &amp; Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"We look at how a technology copywriting agency can help you keep up with the growing demands of hyperconnectivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-a-technology-copywriting-agency-keeps-up-with-hyperconnectivity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a technology copywriting agency keeps up with hyperconnectivity - Stratton Craig - Global Copywriting &amp; 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