{"id":70003,"date":"2021-07-18T17:22:36","date_gmt":"2021-07-18T16:22:36","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/is-your-education-content-using-inclusive-language-effectively\/"},"modified":"2025-03-07T17:01:13","modified_gmt":"2025-03-07T17:01:13","slug":"is-your-education-content-using-inclusive-language-effectively","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/is-your-education-content-using-inclusive-language-effectively\/","title":{"rendered":"Is your education content using inclusive language effectively?"},"content":{"rendered":"

Unsurprisingly, education content is often the pinnacle of inclusivity. For students to feel safe and able to learn to the best of their abilities, it\u2019s vital all feel seen and welcome for who they are. Universities, for example, are seen as accepting places to freely explore your sense of self, perhaps for the first time in your life. Even if that means inflicting rainbow-hued torture on your hair or debuting questionable outfit choices.<\/p>\n

But true inclusivity is about more than just using the \u2018right\u2019 words (which you\u2019re likely already doing) or embodying \u2018wokeness\u2019. It should drive you to reflect the diverse voices that make up your institution\u2019s communities within your communications.<\/p>\n

As education content and written communications specialists, we often think about the most effective way to bring the principle to life. Making sure you actively address pressing concerns, facilitate two-way communication and foster a genuine, diverse sense of community and belonging is a crucial place to start.<\/p>\n

Why creating a community matters<\/strong><\/h2>\n

We\u2019ve already discussed how a decidedly challenging year-and-a-bit has impacted the present and future of the education sector<\/a>. Yet exclusionary language may have exacerbated the sense that students and institutions are firmly in opposite camps rather than working together. Some students have been left feeling that their education providers don\u2019t really care about them. Now, building back a strong sense of community using inclusive language and great education content should be a key strategy for education providers.<\/p>\n

The pandemic has shown us how the same circumstances can disproportionately affect some socio-economic, racial and geographical groups. And, potentially, this means there is a window of opportunity for institutions to actively adjust the way they communicate to be even more inclusive. It\u2019s not always an easy task, though, and something that frequently requires an expert touch to get right.<\/p>\n

How language helps to create connections<\/strong><\/h2>\n

Inclusivity in education content is not about getting \u2018down with the kids<\/a>\u2019 (shudder). In fact, pasting the contents of the urban dictionary into your communications will ruin your chances of ever making meaningful connections. All you\u2019ll do is come across as cringeworthy.<\/p>\n

Trying too hard to be \u2018relatable\u2019 and inclusive by posting Love Island memes can also backfire. If you\u2019re doing so in place of addressing the worrying topic of what changing restrictions mean for seminars and lectures, you\u2019ll feel tone-deaf and an enemy instead of an ally. Get straight to the heart of the important matters instead of sweeping the uncomfortable topics under the carpet.<\/p>\n

Effective, inclusive education content doesn\u2019t need to be so try-hard. Rather than trying to impress the youth, it\u2019s important to understand what matters to them and show you get it. Principles like in-group bias \u2013 the human tendency to favour voices we feel we can connect to – can be used to your advantage here.<\/p>\n

Highlighting student voices to broach key topics and show you understand what your audience cares about will bring them on side. For example, if you want to talk about mental health, you could share real-life stories from within the student body that people can relate to. And if you\u2019re trying to amplify experiences from different racial or religious communities, do so by giving them a voice directly, rather than just speaking around the topic.<\/p>\n

A base-level expectation<\/strong><\/h2>\n

Even with the best of intentions, it\u2019s easy to accidentally alienate people when you\u2019re genuinely trying to do the right thing. The debate around the term BAME<\/a> is an excellent example. First coined in the \u201970s as part of the UK\u2019s anti-racism movement, it has come increasingly under fire for being a reductive catch-all used in place of language that could call out specific communities.<\/p>\n

No institution actively sets out to exclude people (we\u2019d hope). In most cases, the failure to be fully inclusive is simply due to oversight rather than malicious intent. But these slip-ups can have profound consequences, especially at times when effective communications really matter.<\/p>\n

For example, campaigner Katherine Rowley, who is deaf, is taking legal action against the government<\/a> after noticing there were no BSL interpreters present at two Covid-19 briefings. She says not being able to access crucial public health information left her feeling stressed and frustrated, especially as she was in the early stages of pregnancy at the time.<\/p>\n

Now, more than ever, inclusive language is a bare minimum expectation that all institutions and businesses need to meet. And if you do slip up, it\u2019s vital that you listen, learn and genuinely commit to doing better in the future. Make sure you\u2019re always open to communicating with your audience and are ready to promptly act if it\u2019s clear you\u2019ve made an error, no matter how well-intentioned it was.<\/p>\n

Using words to unite<\/strong><\/h2>\n

At its heart, inclusive language can make all the difference to those at risk of marginalisation. Making sure your language prioritises representation, thoughtfulness, and accessibility is just one way to show you\u2019re committed to inclusivity, rather than making empty statements.<\/p>\n

We know it\u2019s still a very unusual time for education providers as you gear up for another uncertain academic year. If you\u2019re busy with the strategic stuff, why not let us take on some of the comms heavy lifting? We\u2019re adept at creating a laser-focused content strategy and communications with inclusivity at their core. Get in touch and see how we can help you win with words.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unsurprisingly, education content is often the pinnacle of inclusivity. For students to feel safe and able to learn to the best of their abilities, it\u2019s vital all feel seen and welcome for who they are. 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