{"id":70002,"date":"2021-07-20T17:26:20","date_gmt":"2021-07-20T16:26:20","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/engaging-customers-is-the-key-to-case-study-success\/"},"modified":"2025-03-07T17:01:09","modified_gmt":"2025-03-07T17:01:09","slug":"engaging-customers-is-the-key-to-case-study-success","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/","title":{"rendered":"Engaging customers is the key to case study success"},"content":{"rendered":"

Using a content agency for your case studies<\/a> can make your life a lot easier. If you get it right, this hard-working and authentic bit of comms will become a secret weapon for winning new customers. But no matter how eloquently expressed and beautifully packaged they are, a case study is nothing without customer buy-in. What could\u2019ve been an invaluable marketing tool can become a resource-draining flop if you fail to get customer approval or ongoing engagement.<\/p>\n

Here\u2019s how engaging your customers could be the key to your case study success.<\/p>\n

Authenticity is crucial<\/strong><\/h2>\n

Hubspot<\/a> calls the case study \u201cone of the most powerful strategies for showcasing your marketing skills and attracting future customers\u201d. However, an inauthentic case study that overstates your involvement isn\u2019t going to do you any favours. Make sure you do your level best to capture the relationship accurately and use clever language to enhance its appeal, rather than overt exaggeration.<\/p>\n

Remember \u2013 your clients need to be happy with what you\u2019re saying about them. And if they\u2019re not, it could sour your relationship and mean they\u2019re not happy for you to use the case study to promote your brand.<\/p>\n

Although you\u2019re producing the case study as part of your marketing efforts, your customer could also benefit from its publication. That benefit could be more impressions on social media when you post the content or a quality backlink from your site for their SEO strategy. Emphasising these shared benefits could help win their buy-in. But it\u2019s important to be honest about the benefits you\u2019ll be getting, without trying to make it sound as you\u2019re doing them a favour.<\/p>\n

Right time, right place<\/strong><\/h2>\n

Don\u2019t spring a case study on your customers. It\u2019s important they know you\u2019re planning to leverage the relationship you\u2019ve built as a shining example of professional synergy. Or, in less pretentious terms, that you\u2019d like them to say nice things about you that will make future customers want to do the same.<\/p>\n

Being upfront and transparent about your intentions will stop your request from feeling opportunistic and cheeky.<\/p>\n

There\u2019s no exact science to it, but here are a few rules to keep in mind:<\/p>\n

    \n
  • Establish a strong, positive relationship and prove to your customer that you\u2019re capable of doing an excellent job before asking them to commit to giving you a glowing recommendation. You can mention the idea of doing a case study early on, but it needs to be framed appropriately\u2026 something like \u201cand if the project goes as well as we\u2019re expecting, would you be open to us creating a case study to showcase it to potential customers?\u201d<\/li>\n
  • If you\u2019re working with a client on an ongoing basis, capitalise on a positive conversation or a successful project by following up with a request for a case study. Following up on a complaint or an email asking for changes to your work isn\u2019t likely to have a favourable outcome.<\/li>\n
  • Broach the subject of a case study before your work comes to an end. Emailing your client weeks or months after completion means the results your work generated won\u2019t be as fresh in their mind and, ultimately, less likely to spill out onto the page.<\/li>\n<\/ul>\n

    Make it easy for your customers<\/strong><\/h2>\n

    Do what you can to make the process as simple and effective as possible. For example, make sure you\u2019ve identified the most relevant person to interview, provide clear questions beforehand and maintain control of the interview to keep it as concise and focused as possible. This is where drafting a third party like a content agency to conduct the interview and summarise your client relationship can make the process simpler and more efficient.<\/p>\n

    An expert interviewer and writer knows how to ask the right questions and extract relevant information without taking up hours of your client\u2019s time. And once they\u2019ve got it, they can produce a solid draft that\u2019s easy and enjoyable for your client to review and approve.<\/p>\n

    Set out clear expectations<\/strong><\/h2>\n

    Let\u2019s imagine you\u2019ve captured all the lovely feedback, shaped it into a glowing case study and polished it to within an inch of its life. Next comes the approval stage, where you get your client to sign off all the pleasant things they\u2019ve said. Surprisingly, this stage can be the trickiest to get past, as it can feel like an endless wait to get the final sign-off from your busy client.<\/p>\n

    You might feel tempted to skip it altogether. After all, your client has agreed to produce a case study and chatted to you about what you\u2019ve done well. Surely that means they\u2019re happy, right?<\/p>\n

    Perhaps, but it\u2019s a na\u00efve and potentially costly assumption to make. Let your client know what process you\u2019ll follow to get their input and approval, and make sure you stick to it.<\/p>\n

    It\u2019s always sensible to make sure you haven\u2019t misinterpreted any of the nuances of your conversation. For example, your contact may have been charmed by the interviewer (writers are a charming lot, after all) and admitted something that\u2019s better kept off the record, meaning they\u2019re no longer willing to stand by the published case study.<\/p>\n

    Do the legwork<\/strong><\/h2>\n

    To make sure your hard work doesn\u2019t end up unloved and unpublished due to delays in the final step, you need to stay focused on how you can speed the process. This is especially crucial if you\u2019re in a fast-paced industry like tech, where it\u2019s important to prove your credentials quickly.<\/p>\n

    To get your case study over the finishing line, you need to make it as easy as possible for your client. Simplify the review process with templated response forms so people can easily record feedback. You can also offer to take work off their plate by tidying up feedback left as tracked changes or utilising the services of a content agency to bring all parties\u2019 thoughts together in a coherent, engaging way.<\/p>\n

    Bringing it full circle<\/strong><\/h2>\n

    When we produce content for clients, we know our job isn\u2019t over the second it\u2019s signed off. We want our clients to win with words, and that can\u2019t happen until they\u2019ve been published in all the right places. So if you\u2019re setting up a case study programme for the first time or feel like yours could do with a boost \u2013 get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Using a content agency for your case studies can make your life a lot easier. If you get it right, this hard-working and authentic bit of comms will become a secret weapon for winning new customers. But no matter how eloquently expressed and beautifully packaged they are, a case study is nothing without customer buy-in. […]<\/p>\n","protected":false},"author":10,"featured_media":58469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[303,314],"tags":[],"class_list":["post-70002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing-us","category-copywriting-us"],"acf":[],"yoast_head":"\nEngaging customers is the key to case study success - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"A content agency can help you create a cracking case study, but your customers are the ones who can make or break it. Here\u2019s how to get your case studies right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging customers is the key to case study success - Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"A content agency can help you create a cracking case study, but your customers are the ones who can make or break it. Here\u2019s how to get your case studies right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting & Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-20T16:26:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T17:01:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/07\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Cole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Cole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/\"},\"author\":{\"name\":\"Sophie Cole\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/57dfa31577b1775983c1b937dc581fa1\"},\"headline\":\"Engaging customers is the key to case study success\",\"datePublished\":\"2021-07-20T16:26:20+00:00\",\"dateModified\":\"2025-03-07T17:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/\"},\"wordCount\":1097,\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg\",\"articleSection\":[\"Content writing\",\"Copywriting\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/\",\"name\":\"Engaging customers is the key to case study success - Stratton Craig - Global Copywriting & Content Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg\",\"datePublished\":\"2021-07-20T16:26:20+00:00\",\"dateModified\":\"2025-03-07T17:01:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/57dfa31577b1775983c1b937dc581fa1\"},\"description\":\"A content agency can help you create a cracking case study, but your customers are the ones who can make or break it. Here\u2019s how to get your case studies right.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg\",\"width\":1000,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/engaging-customers-is-the-key-to-case-study-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engaging customers is the key to case study success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting & Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/57dfa31577b1775983c1b937dc581fa1\",\"name\":\"Sophie Cole\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f8638b8d7d8e26663b497473ada3c576ef3d9c84c18419bd2fa4a97a5f2a8a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f8638b8d7d8e26663b497473ada3c576ef3d9c84c18419bd2fa4a97a5f2a8a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f8638b8d7d8e26663b497473ada3c576ef3d9c84c18419bd2fa4a97a5f2a8a7?s=96&d=mm&r=g\",\"caption\":\"Sophie Cole\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/sophie-cole\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Engaging customers is the key to case study success - Stratton Craig - Global Copywriting & Content Marketing Agency","description":"A content agency can help you create a cracking case study, but your customers are the ones who can make or break it. Here\u2019s how to get your case studies right.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/","og_locale":"en_US","og_type":"article","og_title":"Engaging customers is the key to case study success - Stratton Craig - Global Copywriting & Content Marketing Agency","og_description":"A content agency can help you create a cracking case study, but your customers are the ones who can make or break it. Here\u2019s how to get your case studies right.","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/","og_site_name":"Stratton Craig - Global Copywriting & Content Marketing Agency","article_published_time":"2021-07-20T16:26:20+00:00","article_modified_time":"2025-03-07T17:01:09+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/07\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg","type":"image\/jpeg"}],"author":"Sophie Cole","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophie Cole","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/"},"author":{"name":"Sophie Cole","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/57dfa31577b1775983c1b937dc581fa1"},"headline":"Engaging customers is the key to case study success","datePublished":"2021-07-20T16:26:20+00:00","dateModified":"2025-03-07T17:01:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/"},"wordCount":1097,"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/07\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg","articleSection":["Content writing","Copywriting"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/","name":"Engaging customers is the key to case study success - Stratton Craig - Global Copywriting & Content Marketing Agency","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/#primaryimage"},"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/07\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg","datePublished":"2021-07-20T16:26:20+00:00","dateModified":"2025-03-07T17:01:09+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/57dfa31577b1775983c1b937dc581fa1"},"description":"A content agency can help you create a cracking case study, but your customers are the ones who can make or break it. Here\u2019s how to get your case studies right.","breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/"]}]},{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/#primaryimage","url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/07\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg","contentUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/07\/christina-wocintechchat-com-MTvPWhQKZK4-unsplash-1.jpeg","width":1000,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/engaging-customers-is-the-key-to-case-study-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"Engaging customers is the key to case study success"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting & Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/57dfa31577b1775983c1b937dc581fa1","name":"Sophie Cole","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0f8638b8d7d8e26663b497473ada3c576ef3d9c84c18419bd2fa4a97a5f2a8a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f8638b8d7d8e26663b497473ada3c576ef3d9c84c18419bd2fa4a97a5f2a8a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f8638b8d7d8e26663b497473ada3c576ef3d9c84c18419bd2fa4a97a5f2a8a7?s=96&d=mm&r=g","caption":"Sophie Cole"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/sophie-cole\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=70002"}],"version-history":[{"count":1,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70002\/revisions"}],"predecessor-version":[{"id":70810,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/70002\/revisions\/70810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media\/58469"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=70002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=70002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=70002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}