{"id":70001,"date":"2021-08-03T09:49:30","date_gmt":"2021-08-03T08:49:30","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/the-future-of-edtech-better-education-content-writing\/"},"modified":"2025-03-07T17:01:07","modified_gmt":"2025-03-07T17:01:07","slug":"the-future-of-edtech-better-education-content-writing","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/the-future-of-edtech-better-education-content-writing\/","title":{"rendered":"The future of EdTech relies on better education content writing"},"content":{"rendered":"

Is education content writing as a part of a wider comms strategy the way to win hearts and minds?<\/strong><\/p>\n

With the year we\u2019ve had of online lessons, video conference parents\u2019 evenings, and online reports<\/a>, you\u2019d be forgiven for thinking that widespread adoption of Education Technology (EdTech) is a no brainer. After all, it transformed institutional learning, still heavily entrenched in a bricks and mortar model, into progressive digital education platforms practically overnight.<\/p>\n

But while investment appetite in this market is still strong \u2013 Barclays<\/a> estimates the EdTech market will reach a total value of $368 billion by 2025 \u2013 necessity doesn\u2019t always ensure success. Studies<\/a> show that classroom tech, such as interactive whiteboards and iPads, can distract and even harm learning. So, just how do EdTech providers encourage adoption and improve the use of tech solutions at this moment of pivotal change?<\/p>\n

The benefits of EdTech<\/strong><\/h2>\n

When it\u2019s accessible and appropriate, educators agree that EdTech can be hugely beneficial for empowering learners. It can mean personalised and timely feedback<\/a> for students, resulting in increased motivation; better communication with parents (only 3% of schools in one survey<\/a> said they would go back to the often fraught face-to-face parents\u2019 evenings post-Covid); and exciting tools for enlivening learning and encouraging engagement and collaboration. Think gamification, digital textbooks, augmented reality, mind mapping and personalised learning apps.<\/p>\n

The importance of education content writing in breaking down barriers <\/strong><\/h2>\n

While the adoption of classroom tech and virtual learning tools is inevitable and welcome, the technology itself is only one piece of a wider puzzle of delivering effective education. Educators need to understand how to maximise its capabilities and build their confidence in using them. Simply installing tech in a classroom is not enough \u2013 no one wants teachers using an interactive whiteboard as a very expensive chalkboard because they haven\u2019t had the training to make the most of its benefits.<\/p>\n

Comms is crucial to the rollout of EdTech \u2013 without effective training and change communications, educators may not understand why it\u2019s important or how to make the best use of it. They might not adopt the behaviour change needed to make a tech solution successful or, at worst, may be resistant to change. This could reduce the likelihood of successfully incorporating tech solutions into everyday learning. The Department for Education\u2019s (DfE) report, Realising the Potential of Tech in Education,<\/em> may need to update its pre-pandemic issue in April 2019. However, the barriers to effective EdTech adoption it outlines remain true. It calls for the need for greater digital capability and skills, including:<\/p>\n

    \n
  • \u201cThe skills and confidence to use technology effectively<\/li>\n
  • The leadership to instigate change and to empower teachers and lectures to be confident users of EdTech<\/li>\n
  • The awareness of available tools and expertise needed to compare and contrast different technology options.\u201d<\/li>\n<\/ul>\n

    Using change comms principles to communicate<\/strong><\/h2>\n

    Keeping up to date with the rapidly changing world of technology can be a huge challenge for already over-stretched educators. Time and money are often limited when it comes to teacher training and capabilities and wider tech support. This is why communication of wider tech developments that impact learning is key.<\/p>\n

    Framing EdTech with tried-and-tested change communication principles may be the answer in enabling teachers in this brave new world:<\/p>\n

    Understand the problem you\u2019re solving<\/strong><\/h3>\n

    It may seem blindly obvious, but many organisations start to communicate without a clear idea of what they want to achieve. So make sure objectives are mapped out and don\u2019t launch without a plan.<\/p>\n

    Target and tailor communications<\/strong><\/h3>\n

    If you\u2019re communicating with remote staff, think about prioritising information. Information overload is a real problem, so make an effort to cut down the noise and convey only relevant and important information at the right time.<\/p>\n

    Think about hearts, minds, situations<\/strong><\/h3>\n

    \u00a0<\/strong>You need people on board so give a crystal-clear vision of the outcome you want to achieve, emphasise and explain why change is needed with education content writing. Make it easy to embrace change: provide training, support groups, clear step-by-step instructions, mentors and peer pressure.<\/p>\n

    Be <\/strong>honest about negatives<\/strong><\/h3>\n

    Change can be uncomfortable, and there\u2019s often pressure to be relentlessly positive. A better approach is to be honest about the challenges a change could bring and emphasise the benefits to offset these. Have an answer to the inevitable \u2018What\u2019s in it for me?\u2019 question from educators.<\/p>\n

    Chalking up success \u00a0<\/strong><\/h2>\n

    EdTech is a sector that\u2019s here to stay, but how well it\u2019s implemented will determine its future adoption. As we\u2019ve seen, it\u2019s much more than installing a device and expecting results. Instead, it requires robust communication to win over those resistant to change and empower everyone to make the most of its capabilities.<\/p>\n

    Give yourself the best chance of success by using language that enables and instils capability and confidence. Building these will help to engage your target audience and get users behind your tech. Boost transformative change by investing in an education copywriting agency with the expertise and strategic insight to help you win with words. You\u2019ll be well on your way to setting your organisation up for success.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Is education content writing as a part of a wider comms strategy the way to win hearts and minds? With the year we\u2019ve had of online lessons, video conference parents\u2019 evenings, and online reports, you\u2019d be forgiven for thinking that widespread adoption of Education Technology (EdTech) is a no brainer. After all, it transformed institutional […]<\/p>\n","protected":false},"author":2,"featured_media":58505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[436],"tags":[],"class_list":["post-70001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-copywriting-us"],"acf":[],"yoast_head":"\nThe future of EdTech relies on better education content writing - Stratton Craig - Global Copywriting & Content Marketing Agency<\/title>\n<meta name=\"description\" content=\"Is education content writing as a part of a wider comms strategy the way to win hearts and minds? 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