{"id":69998,"date":"2021-11-01T09:39:00","date_gmt":"2021-11-01T09:39:00","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/how-sustainability-attracts-investors\/"},"modified":"2025-03-07T17:01:01","modified_gmt":"2025-03-07T17:01:01","slug":"how-sustainability-attracts-investors","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/","title":{"rendered":"How sustainability attracts investors"},"content":{"rendered":"<p>As the Volkswagen emissions scandal highlights, consumers \u2013 and regulators \u2013 are serious about sustainability. Whether ecologic, economic, cultural or political \u2013 sustainability is rising to the forefront of organisation\u2019s agendas. Part of this adoption is certainly motivated by regulatory requirements and the heavy fines that can be levied on organisations that don\u2019t comply (<em>Volkswagen, ahem!<\/em>) But there\u2019s an increasing awareness that sustainable behaviour offers other benefits.<\/p>\n<h3><strong>A growing market appetite<\/strong><\/h3>\n<p>As issues like global warming, fair labour, environmental protection and cultural preservation feature more heavily in the media, consumers and investors alike are seeking out organisations that endorse sustainability. And this growing appetite is increasingly apparent in the financial market.<\/p>\n<p>In addition to SRI indices, we\u2019ve also seen the creation of the Principles of Responsible Investment (PRI) Initiative. With signatories possessing combined assets of more than $59 trillion, the PRI is a clear sign of the financial market\u2019s growing commitment to sustainability.<\/p>\n<p>In the USA last year, one out of every six dollars of assets under professional management was assigned to some type of sustainable investment. Publicly traded companies are increasingly striving to be selected for these funds \u2013 and highlighting their inclusion to stakeholders.<\/p>\n<p>Unsurprisingly, in response to this changing landscape, a growing proportion of investment firms are including environmental, social and governance (ESG) criteria into their portfolio selection and investment analysis. Which means companies that fulfil ESG criteria have an early opportunity to get ahead in a burgeoning market.<\/p>\n<h3><strong>A wise move<\/strong><\/h3>\n<p>The motivation for companies to become more sustainable isn\u2019t limited to attracting investment, however. There are numerous other benefits to reap: efficient use of energy and resources can reduce costs; effective management of employees can improve productivity; and the positive PR to be gained from sustainable behaviour can boost brand reputation exponentially. While sustainability continues to gain import, organisations that get on board earlier rather than later are likely to gain the most advantage.<\/p>\n<p>&nbsp;<\/p>\n<h6><em>We\u2019ve produced <a href=\"https:\/\/www.strattoncraig.com\/esg\/\">ESG<\/a> annual and sustainability reports for organisations ranging from the telecoms to extractive and energy sectors \u2013 and many others in between. <a href=\"https:\/\/www.strattoncraig.com\/us\/contact-2\/\">Get in touch<\/a> with us to discuss how we can help with your reporting needs.<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>As the Volkswagen emissions scandal highlights, consumers \u2013 and regulators \u2013 are serious about sustainability. Whether ecologic, economic, cultural or political \u2013 sustainability is rising to the forefront of organisation\u2019s agendas. Part of this adoption is certainly motivated by regulatory requirements and the heavy fines that can be levied on organisations that don\u2019t comply (Volkswagen, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":63733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[324,443,326,322],"tags":[],"class_list":["post-69998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annual-report-writing-us","category-energy-and-resources_case_studies-us","category-integrated-report-writing-us","category-sustainability-report-writing-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Sustainability Attracts Investors - Stratton Craig<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Sustainability Attracts Investors - Stratton Craig\" \/>\n<meta property=\"og:description\" content=\"As the Volkswagen emissions scandal highlights, consumers \u2013 and regulators \u2013 are serious about sustainability. Whether ecologic, economic, cultural or political \u2013 sustainability is rising to the forefront of organisation\u2019s agendas. Part of this adoption is certainly motivated by regulatory requirements and the heavy fines that can be levied on organisations that don\u2019t comply (Volkswagen, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/\" \/>\n<meta property=\"og:site_name\" content=\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-01T09:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T17:01:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/10\/field-image-3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"543\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stratton Craig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stratton Craig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/\"},\"author\":{\"name\":\"Stratton Craig\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"headline\":\"How sustainability attracts investors\",\"datePublished\":\"2021-11-01T09:39:00+00:00\",\"dateModified\":\"2025-03-07T17:01:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/\"},\"wordCount\":364,\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/field-image-3.jpeg\",\"articleSection\":[\"Annual report writing\",\"Energy and resources\",\"Integrated report writing\",\"Sustainability report writing\"],\"inLanguage\":\"us-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/\",\"name\":\"How Sustainability Attracts Investors - Stratton Craig\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/field-image-3.jpeg\",\"datePublished\":\"2021-11-01T09:39:00+00:00\",\"dateModified\":\"2025-03-07T17:01:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/#breadcrumb\"},\"inLanguage\":\"us-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/field-image-3.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.strattoncraig.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/field-image-3.jpeg\",\"width\":543,\"height\":474},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/how-sustainability-attracts-investors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How sustainability attracts investors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/\",\"name\":\"Stratton Craig - Global Copywriting &amp; Content Marketing Agency\",\"description\":\"Written Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"us-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/#\\\/schema\\\/person\\\/5e1a5300b8954ddf765b2a201f88e90b\",\"name\":\"Stratton Craig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"us-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g\",\"caption\":\"Stratton Craig\"},\"url\":\"https:\\\/\\\/www.strattoncraig.com\\\/us\\\/insight\\\/author\\\/stratton-craig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Sustainability Attracts Investors - Stratton Craig","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/","og_locale":"en_US","og_type":"article","og_title":"How Sustainability Attracts Investors - Stratton Craig","og_description":"As the Volkswagen emissions scandal highlights, consumers \u2013 and regulators \u2013 are serious about sustainability. Whether ecologic, economic, cultural or political \u2013 sustainability is rising to the forefront of organisation\u2019s agendas. Part of this adoption is certainly motivated by regulatory requirements and the heavy fines that can be levied on organisations that don\u2019t comply (Volkswagen, [&hellip;]","og_url":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/","og_site_name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","article_published_time":"2021-11-01T09:39:00+00:00","article_modified_time":"2025-03-07T17:01:01+00:00","og_image":[{"width":543,"height":474,"url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/10\/field-image-3.jpeg","type":"image\/jpeg"}],"author":"Stratton Craig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stratton Craig","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/#article","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/"},"author":{"name":"Stratton Craig","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"headline":"How sustainability attracts investors","datePublished":"2021-11-01T09:39:00+00:00","dateModified":"2025-03-07T17:01:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/"},"wordCount":364,"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/10\/field-image-3.jpeg","articleSection":["Annual report writing","Energy and resources","Integrated report writing","Sustainability report writing"],"inLanguage":"us-US"},{"@type":"WebPage","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/","url":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/","name":"How Sustainability Attracts Investors - Stratton Craig","isPartOf":{"@id":"https:\/\/www.strattoncraig.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/#primaryimage"},"image":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/10\/field-image-3.jpeg","datePublished":"2021-11-01T09:39:00+00:00","dateModified":"2025-03-07T17:01:01+00:00","author":{"@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b"},"breadcrumb":{"@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/#breadcrumb"},"inLanguage":"us-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/"]}]},{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/#primaryimage","url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/10\/field-image-3.jpeg","contentUrl":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2021\/10\/field-image-3.jpeg","width":543,"height":474},{"@type":"BreadcrumbList","@id":"https:\/\/www.strattoncraig.com\/us\/insight\/how-sustainability-attracts-investors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.strattoncraig.com\/us\/"},{"@type":"ListItem","position":2,"name":"How sustainability attracts investors"}]},{"@type":"WebSite","@id":"https:\/\/www.strattoncraig.com\/us\/#website","url":"https:\/\/www.strattoncraig.com\/us\/","name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","description":"Written Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.strattoncraig.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"us-US"},{"@type":"Person","@id":"https:\/\/www.strattoncraig.com\/us\/#\/schema\/person\/5e1a5300b8954ddf765b2a201f88e90b","name":"Stratton Craig","image":{"@type":"ImageObject","inLanguage":"us-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f223aed3fe97fd5e2dc17a9a2aca217e0a922a2671c4026e23049bb6ebfade15?s=96&d=mm&r=g","caption":"Stratton Craig"},"url":"https:\/\/www.strattoncraig.com\/us\/insight\/author\/stratton-craig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/69998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/comments?post=69998"}],"version-history":[{"count":1,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/69998\/revisions"}],"predecessor-version":[{"id":70807,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/posts\/69998\/revisions\/70807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media\/63733"}],"wp:attachment":[{"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/media?parent=69998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/categories?post=69998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strattoncraig.com\/us\/wp-json\/wp\/v2\/tags?post=69998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}