{"id":69997,"date":"2021-11-03T11:19:34","date_gmt":"2021-11-03T11:19:34","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/what-is-conversational-ai-and-can-it-replace-a-human-copywriter\/"},"modified":"2025-03-07T17:00:57","modified_gmt":"2025-03-07T17:00:57","slug":"what-is-conversational-ai-and-can-it-replace-a-human-copywriter","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/what-is-conversational-ai-and-can-it-replace-a-human-copywriter\/","title":{"rendered":"What is conversational AI, and can it replace a human copywriter?"},"content":{"rendered":"

AI technology has come a long way in a short space of time. While many of us first experienced the technology through tools like Google translate, AI is now poised, we\u2019re told, to take over the world of copywriting.<\/p>\n

From machine learning to natural language processing (NLP), the science might be complex but the reality is simple: every day machines are getting better at not just understanding us, but predicting our behaviour as well.<\/p>\n

Even though conversational AI is increasingly capable of writing content at pace, is it capable of writing content with quality? We\u2019re not worried.<\/p>\n

What is conversational AI?<\/strong><\/p>\n

Conversational AI combines two main concepts in computer science: machine learning and NLP. The former allows machines to organically learn and respond to patterns of data, the latter is a machine\u2019s ability to understand spoken and written language far more accurately than ever before. Conversational AI then, allows software programmes to properly understand and learn from language to such an extent that it can more accurately mimic realistic conversations, or even copy.<\/p>\n

Warnings about the future automation of copywriting have been circling for some time. Tech giants Google and Facebook have already ploughed vast sums of money into conversational AI. Considering under the right circumstances a conversational AI can even write short essays<\/a>, it\u2019s easy to see why. When conversational AI works well, it can produce short, snappy, keyword-heavy marketing copy in a heartbeat. In the tone of a famous podcaster or celebrity? No problem!<\/p>\n

That\u2019s not to say AI is perfect \u2013 it\u2019s far from<\/a> it. But when it comes to producing short copy in quick times to fixed guidelines, there\u2019s no doubt it\u2019s impressive.<\/p>\n

What about copywriting?<\/strong><\/p>\n

As it turns out, quite a lot. This is a technology in its infancy, and though it can produce keyword-dense copy in double quick time, it usually takes a few tries. As it stands, AI copywriting seems better suited to quantity than it is quality, and where quality matters \u2013 regulated reports, tone of voice consistency and expert insights from experienced writers \u2013 AI is nowhere near the standard required.<\/p>\n

At a time when writing is increasingly proving capable of moving stock markets, share prices and confidence, a human copywriter still holds all the cards:<\/p>\n