{"id":69965,"date":"2024-07-22T14:26:29","date_gmt":"2024-07-22T13:26:29","guid":{"rendered":"https:\/\/www.strattoncraig.com\/insight\/gen-z-recruitment-how-to-connect-to-a-cohort-of-career-changers\/"},"modified":"2025-03-07T16:53:59","modified_gmt":"2025-03-07T16:53:59","slug":"gen-z-recruitment-how-to-connect-to-a-cohort-of-career-changers","status":"publish","type":"post","link":"https:\/\/www.strattoncraig.com\/us\/insight\/gen-z-recruitment-how-to-connect-to-a-cohort-of-career-changers\/","title":{"rendered":"Gen Z recruitment: how to connect to a cohort of career changers"},"content":{"rendered":"

Is the office a thing of the past? Will hybrid working be the norm in the next 10 years? Will your job be taken over by AI?<\/p>\n

Over the last few years, we\u2019ve all been inundated with questions about the future of work. But one of the biggest changes in the world of work is more predictable \u2013<\/strong> the next generation is entering it. Insurance group Zurich predicted that Gen Z would account for 27% of the workforce<\/a> by 2025. When around a third of colleagues are in a new generation, we can expect different ambitions and fresh perspectives to shape how we all approach work.<\/p>\n

In a bid to engage with this next generation, we\u2019re seeing businesses move away from traditional recruitment processes and push their messages through social media. There\u2019s nothing wrong with that; it\u2019s important to engage with your audience on the right platform. But there\u2019s the danger that businesses will put too much emphasis on appearing \u2018fun\u2019 and \u2018different\u2019, and miss the content<\/a> that builds credibility as an employer.<\/p>\n

Getting into the Gen Z mindset<\/h3>\n

Every generation is influenced by global events and societal shifts. For Gen Z, it\u2019s a world in flux. Pandemics, climate change and geopolitical tensions all threaten to change life as we know it. As major shifts take place, the systems that underpin current society are brought into question too. Fast emerging technologies also promise to reset the world of work. This all paints an uncertain picture for Gen Z, which is a source of anxiety for many.<\/p>\n

It\u2019s not all bleak. Uncertainty can also look like opportunity. As witnesses to great technological change, Gen Z is an empowered generation that can see a route to breaking free from rigid systems.<\/p>\n

The career changers<\/h3>\n

For a generation surrounded by uncertainty, a typical career ladder isn\u2019t going to be appealing. What happens if a rung on the ladder breaks? Gen Z is expected to move jobs around 10 times between the ages of 18 and 34. So rather than climbing to the top, they want to move around an ever-evolving landscape of opportunity.<\/p>\n

With eyes fixed more on the present, rather than the top of the career ladder, work-life balance is much more important for Gen Zs than those before. Nearly half (42%) say remote working and flexibility is a priority when searching for a job.<\/p>\n

That doesn\u2019t mean this generation will be turning their backs on pursuing a career, however. For 49% of Gen Zs<\/a>, their job will be a core part of their purpose. This is an empowered generation that wants to be on the frontline of change. That could involve working for an organisation that spurs action. It could be making a difference within an organisation to improve the experience for employees. Or it could be selecting an employer that aligns with their views on diversity or the environment.<\/p>\n

Engaging with the empowered through content<\/h3>\n

As demands around the workplace shift, recruitment content needs to change tack too. We are seeing a big push from clients to edit job descriptions to highlight the purpose of the role to the business and the wider world. It\u2019s an effective way to make each job more appealing. So, how can businesses sketch out their culture, values and employee experience in an engaging way?<\/p>\n