{"version":"1.0","provider_name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","provider_url":"https:\/\/www.strattoncraig.com\/us\/","title":"Using storytelling to transform technical into engaging - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nXVyFoSdUC\"><a href=\"https:\/\/www.strattoncraig.com\/us\/insight\/using-storytelling-to-transform-technical-into-engaging\/\">Using storytelling to transform technical into engaging<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.strattoncraig.com\/us\/insight\/using-storytelling-to-transform-technical-into-engaging\/embed\/#?secret=nXVyFoSdUC\" width=\"600\" height=\"338\" title=\"&#8220;Using storytelling to transform technical into engaging&#8221; &#8212; Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" data-secret=\"nXVyFoSdUC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.strattoncraig.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","thumbnail_width":1200,"thumbnail_height":630,"description":"B2B solutions are often pretty complex \u2013 especially sector-specific ones. And in crowded markets, what makes a solution right for one business comes down to specific features, specs or service offerings. But how much do your potential buyers really need to know? If you skip over too much detail, you risk sounding vague or losing [&hellip;]"}