{"version":"1.0","provider_name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","provider_url":"https:\/\/www.strattoncraig.com\/us\/","title":"The Storyteller - May 2010 - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"dBRAfV3grZ\"><a href=\"https:\/\/www.strattoncraig.com\/us\/insight\/the-storyteller-may-2010\/\">The Storyteller &#8211; May 2010<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.strattoncraig.com\/us\/insight\/the-storyteller-may-2010\/embed\/#?secret=dBRAfV3grZ\" width=\"600\" height=\"338\" title=\"&#8220;The Storyteller &#8211; May 2010&#8221; &#8212; Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" data-secret=\"dBRAfV3grZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.strattoncraig.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"We\u2019ve been struck recently by the sheer number of companies who are now using stories or, to use the jargon, \u2018brand narratives\u2019 as part of their communications. The academic theory of \u2018plot\u2019, \u2018character\u2019, \u2018point of view\u2019 and \u2018meaning-making\u2019 has spilled over into the real world and everyone\u2019s at it, from Bupa to Sainsburys. One company [&hellip;]","thumbnail_url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","thumbnail_width":1200,"thumbnail_height":630}