{"version":"1.0","provider_name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","provider_url":"https:\/\/www.strattoncraig.com\/us\/","title":"'Microstyle' - the tone of voice that never was? - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"oNCgR02LIs\"><a href=\"https:\/\/www.strattoncraig.com\/us\/insight\/microstyle-the-tone-of-voice-that-never-was\/\">&#8216;Microstyle&#8217; &#8211; the tone of voice that never was?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.strattoncraig.com\/us\/insight\/microstyle-the-tone-of-voice-that-never-was\/embed\/#?secret=oNCgR02LIs\" width=\"600\" height=\"338\" title=\"&#8220;&#8216;Microstyle&#8217; &#8211; the tone of voice that never was?&#8221; &#8212; Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" data-secret=\"oNCgR02LIs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.strattoncraig.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"We recently rediscovered \u2018Microstyle &#8211; The Art of Writing Little\u2019 by Christopher Johnson, a book that champions no-nonsense copywriting. The word \u2018microstyle\u2019 refers to the short and concise tone that brands use in their communications. However, the book also elaborates on using these methods for personal messages. Something we noticed while taking another look at [&hellip;]","thumbnail_url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","thumbnail_width":1200,"thumbnail_height":630}