{"version":"1.0","provider_name":"Stratton Craig - Global Copywriting &amp; Content Marketing Agency","provider_url":"https:\/\/www.strattoncraig.com\/us\/","title":"Digital More Important Than Traditional Channels, Nike VP Says - Stratton Craig - Global Copywriting &amp; Content Marketing Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"XaaQi0dsLe\"><a href=\"https:\/\/www.strattoncraig.com\/us\/insight\/digital-more-important-than-traditional-channels-nike-v\/\">Digital More Important Than Traditional Channels, Nike VP Says<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.strattoncraig.com\/us\/insight\/digital-more-important-than-traditional-channels-nike-v\/embed\/#?secret=XaaQi0dsLe\" width=\"600\" height=\"338\" title=\"&#8220;Digital More Important Than Traditional Channels, Nike VP Says&#8221; &#8212; Stratton Craig - Global Copywriting &amp; Content Marketing Agency\" data-secret=\"XaaQi0dsLe\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.strattoncraig.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Brands need to focus their attention on interacting with consumers via digital channels, as they can boost business far more than any of the traditional tools for advertising can, says Stefan Olander, Nike\u00b4s vice president of digital sport. Olander, who spoke to Marketing Week at the Cannes Lions Festival of creativity, explains that Nike has [&hellip;]","thumbnail_url":"https:\/\/www.strattoncraig.com\/wp-content\/uploads\/2022\/01\/stratton-craig-share.jpg","thumbnail_width":1200,"thumbnail_height":630}