1.0Stratton Craig - Global Copywriting & Content Marketing Agencyhttps://www.strattoncraig.com/us/rich600338<blockquote class="wp-embedded-content" data-secret="R7tPCZifai"><a href="https://www.strattoncraig.com/us/insight/sodastream-focuses-on-industry-sustainability/">SodaStream focuses on industry sustainability in new campaign</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.strattoncraig.com/us/insight/sodastream-focuses-on-industry-sustainability/embed/#?secret=R7tPCZifai" width="600" height="338" title="“SodaStream focuses on industry sustainability in new campaign” — Stratton Craig - Global Copywriting & Content Marketing Agency" data-secret="R7tPCZifai" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.strattoncraig.com/wp-includes/js/wp-embed.min.js </script> SodaStream, a producer of home carbonation products, is starting an £11 million global marketing campaign that focuses on the brand´s sustainability approach and criticises major soft drinks businesses for being environmentally unfriendly, Marketing Week reports. The new marketing drive claims that the soft drinks industry creates tonnes of plastic waste and tells consumers that by […]https://www.strattoncraig.com/wp-content/uploads/2022/01/stratton-craig-share.jpg1200630