1.0Stratton Craig - Global Copywriting & Content Marketing Agencyhttps://www.strattoncraig.com/us/Why smart content marketing matters - Stratton Craig - Global Copywriting & Content Marketing Agencyrich600338<blockquote class="wp-embedded-content" data-secret="82SSiw27yo"><a href="https://www.strattoncraig.com/us/insight/smart-content-marketing/">Why smart content marketing matters</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.strattoncraig.com/us/insight/smart-content-marketing/embed/#?secret=82SSiw27yo" width="600" height="338" title="“Why smart content marketing matters” — Stratton Craig - Global Copywriting & Content Marketing Agency" data-secret="82SSiw27yo" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.strattoncraig.com/wp-includes/js/wp-embed.min.js
/* ]]> */
</script>
It would be clichéd to say that marketing practices are always evolving – but it is true. Now more than ever, intelligent and useful content is of huge significance as audiences continue to switch off from traditional techniques. Power has shifted to the user, and they’ll no longer tolerate even the soft-sell when messages invade […]https://www.strattoncraig.com/wp-content/uploads/2022/01/stratton-craig-share.jpg1200630