1.0Stratton Craig - Global Copywriting & Content Marketing Agencyhttps://www.strattoncraig.com/us/rich600338<blockquote class="wp-embedded-content" data-secret="szBOHlySHW"><a href="https://www.strattoncraig.com/us/insight/nobody-likes-mixed-messages/">Nobody likes mixed messages: Why tone of voice matters</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.strattoncraig.com/us/insight/nobody-likes-mixed-messages/embed/#?secret=szBOHlySHW" width="600" height="338" title="“Nobody likes mixed messages: Why tone of voice matters” — Stratton Craig - Global Copywriting & Content Marketing Agency" data-secret="szBOHlySHW" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.strattoncraig.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> Every brand has a living, speaking personality, and it's vital that your customers can understand and respond to it. Each articulation of your brand is, consciously or subconsciously, registered by the people who matter to you most, but do your brand’s words say what you want them to? And do they say it consistently, concisely, […]https://www.strattoncraig.com/wp-content/uploads/2022/01/stratton-craig-share.jpg1200630