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</html><description>Big data; big insight Big data, small data and everything in between means there is now an unprecedented volume of information available on millions of global consumers. Companies are already harnessing the huge potential this offers and customising their products and marketing efforts according to customer profiles. A personalised approach This concept, known as personalisation, [&hellip;]</description><thumbnail_url>https://www.strattoncraig.com/wp-content/uploads/2022/01/stratton-craig-share.jpg</thumbnail_url><thumbnail_width>1200</thumbnail_width><thumbnail_height>630</thumbnail_height></oembed>
