1.0Stratton Craig - Global Copywriting & Content Marketing Agencyhttps://www.strattoncraig.com/us/rich600338<blockquote class="wp-embedded-content" data-secret="BFpQhigFHO"><a href="https://www.strattoncraig.com/us/insight/brand-building-through-experience/">Brand building through experience</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.strattoncraig.com/us/insight/brand-building-through-experience/embed/#?secret=BFpQhigFHO" width="600" height="338" title="“Brand building through experience” — Stratton Craig - Global Copywriting & Content Marketing Agency" data-secret="BFpQhigFHO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.strattoncraig.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> Last year was marked by major brand sponsorships during the Olympics and Euro 2012 and now more brands are looking for ways to make an impression on consumers, beyond the standard direct advertising. However, while trying to engage consumers with compelling content, brands risk overdoing things, Marketing Week warns. Marketing today is about creating experiences. […]https://www.strattoncraig.com/wp-content/uploads/2022/01/stratton-craig-share.jpg1200630