Industry Sectors

Our writers, strategists and consultants have a breadth of industry knowledge to draw on

Contact us

Fierce competition. Fleeting trends. Exacting customers.

It’s no secret that shoppers buy from places they know and trust. The knack to brilliant retail writing is conveying quality, inspiring consumers and winning their confidence, whether online, in print or in store.

Retail content that fills baskets.

To meet the shifting sands of consumer appetites, you need a communications strategy that ensures your content is always relevant and finds your customers at just the right moments.

You need to find the right words to articulate your brand, what makes it unique and what it stands for. Today’s consumers want to shop from brands they can identify with, making a distinctive and authentic voice essential. As a retail copywriting agency, we can help.

Retail clients we’ve worked with include:

Moss Bros logo
KFC logo
Superdrug logo
McCain logo
Homedics logo
mothercare logo

We know a thing or two about service

At Stratton Craig, we are experts in retail content writing that sends stock flying off shelves. With a core team of writers in-house and a network of trusted freelancers, we can quickly assemble a writing team to tackle projects of any size and produce high-quality copy at scale.

The secret of our success is our account managers, who act as a single point of contact to a network of talented writers and strategists. With best-in-class processes and unmatched attention to detail, we pride ourselves on flawless delivery. We care about the little things because really, they’re the big things.

eCommerce copywriting that works

Customers want an increasingly personalised experience from the brands they love, and many are willing to pay more to get it. Automation lets you scale quickly and efficiently, helping to grab hold of customers and lock in growth. But technology can only get you so far, you also need a human touch and a unique voice to connect with customers. That’s where we can help. High-quality e-commerce content can:

  • Drive two-way communications
  • Increase customer satisfaction
  • Reduce issues
  • Deliver the efficiency gains of omni-channel marketing automation.

Our experienced digital copywriting team and content strategists can help you create a distinctive brand identity and a communication framework that ensures consistency across your communications. We’ll tell your story and invite customers in to become a part of it.

As more and more retailers shift their businesses online, content and tone can set you apart from the crowd. The right e-commerce content can open your business up to a world of opportunity. Whether your customers are coming to you on their mobile or using voice search, the way you structure and communicate information is crucial for converting uncertain visitors into loud brand advocates.

Copywriting for Retail

Retail copywriting services

Leading retailers in the UK and overseas have come to us for high-quality copy and content know-how. Our work includes:

Meet the team

Sophie copywriter Stratton Craig
Anna Copywriter

Our retail and eCommerce copywriting team knows the impact the right words can have on your sales. Boosting profits, retaining customers and improving brand advocacy – just some of the things great copywriting can do. We can generate ideas and turn them into eye-catching content, incorporating SEO best practice to get you noticed. We’ve got a team of skilled writers who’ve written specialist product descriptors, regular blogs and web pages for national retail giants in sub-sectors including clothing and healthcare.

Speak to us about getting your brand seen in the retail sector.
Contact us +44 (0)203 3013300

Our latest blogs

Clock

Late planning your Christmas content? Top tips to get it right

2020 is turning out to be an unusual year, to say the least, and many companies have…

a story of content writing success

Storytelling in advertising – a story of content writing success

We might think that storytelling is reserved for novels, but it can play an effective role in…

Strong brand tone of voice

How a strong brand tone of voice can help you recover from controversy

While most companies do their best to avoid controversy, embarrassing slip-ups and misjudged marketing or brand tone…

Five success factors for fit-for-purpose content

Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are…