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The right words can get you noticed (for the right reasons)
Over the last ten years, financial services firms have answered the call to demystify financial language and provide clear, transparent content. And yet trust in institutions is at an all-time low. It’s clear that more work needs to be done to take on the trust deficit. And that’s where we come in, as a financial copywriting agency.
We think that financial reports are about more than just delivering value for shareholders, employees and local communities. In all industries, these documents are an opportunity. Having them written in an engaging way by a specialist writer can build a relationship of understanding and confidence amongst investors.
Over the last decade, we have written annual reports for an extensive range of different clients. We gather information, conduct interviews and undertake the planning for our clients before the first word is written. At Stratton Craig, we are proud of our rigorous approach to writing. After all, it is that mentality that has won us awards in this sector.
Our specialist finance writers know how to strike a tone that makes the right impression. With the support of the industrious research that we carry out in-house, we are experts in selling the value of your company to the people that matter. Our copy can protect the reputation of your firm amongst investors, consumers and employees.
In the UK finance is losing out on new talent to other industries. Bland, corporate marketing isn’t helping. Our words can be a deal breaker in helping you to attract the best of the graduate crop by capturing their attention and, critically, keeping hold of it.
Our Content Strategy Director, Claire, worked as Head of Communications for AMP Capital in Sydney before joining us, and specialises in writing for financial firms.
But Claire isn’t the only expert we have in this industry. As a financial services agency, our expertise is built on the knowledge of a team of writers who can deliver returns for your company. And we’re not just saying that – our in-house methodologies can show you the exact impact that our words are having upon your audience.
We have helped financial services clients with projects including:
– Tone of voice development
– Financial reports
– Annual reports
– Corporate websites
– Editorial and thought leadership content, including finance articles
– Customer communications
– Internal communications
– Financial copywriting services for sales, marketing and client comms