The right experience can win hearts and minds
A diverse audience. A crowded marketplace. Change and uncertainty.
Copywriting and communications in the education sector needs to do more than inform – it should build trust and confidence at the same time. But this is easier said than done when you need to appeal to lots of different people – students, members, educators, affiliated businesses and policy makers. Whilst staying on top of your everyday marketing at the same time.
If your ‘student experience’ isn’t engaging and compelling, are you willing to gamble that your competitors’ won’t be? You need to find the right words to bring your offer to life – from textbooks and course content to accommodation options and member benefits – if you want to put your institution on the lips of new candidates. And with Brexit on everyone’s minds, choosing the right words to reach out to international students is more important than ever. Why not see how a specialist education copywriter and content team could help?Read more
Our specialist education writers have worked with a range of clients in the training and education sector to produce:
– Web content
– Email marketing copy
– Online course descriptors
– Prospectus copy
– Tone of voice guidelines
– Key messaging, mission, vision and values