What’s new with us? What’s new in content?

Content-Strategie

Cracking the code: The secret to connecting with clients in professional services

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Content-Strategie
The outsiders’ advantage – the value of an external content agency
Blog writing
How to cater to Google’s appetites in your content strategy: tips from our Head of Digital
Blog writing
Demonstrating professional services expertise through insights
Blog writing
Quality content matters: to people, and to Google
Inhalt schreiben
Can you teach someone to write for financial services?
Nachhaltigkeitsbericht schreiben
Sustainability reporting anxiety – and why ‘greenhushing’ is not the answer
Inhalt schreiben
Tackling tricky comms with the right tone of voice
Inhalt schreiben
A law unto themselves? How legal firms can win credibility through ESG reporting
Blog writing
How to communicate personality in a ‘boring’ industry
Inhalt schreiben
Keeping it fresh: The key to regular, engaging content
Financial copywriting
Performance reports: Taking the repetition out of repetitive writing
Inhalt schreiben
Cost of living: comms for both sides of the coin
Team
Stratton Craig joins Positive Change Group
Werbetexten
Winning over the worried: why lawtech needs comms
Werbetexten
Putting the ‚S‘ in ESG: Why social disclosures matter
Werbetexten
Roadmap to your first sustainability report
Artificial Intelligence
How AI and automation are impacting legal copywriting
Inhalt schreiben
Cut the cliché: How to make your travel writing soar
Jahresbericht schreiben
The fintech factor: Why financial technology firms should care about ESG reporting
Jahresbericht schreiben
Walking the walk: Reporting on your journey to Net Zero
Inhalt schreiben
Too much information: the difference between technical copywriting and technology copywriting
ESG
Tips for your first ESG report: lessons from one of our clients
ESG
Maximising the reach of your ESG report
ESG
Companies winning with sustainability
ESG
What we can all learn from award-winning ESG communications?
Artificial Intelligence
What is conversational AI, and can it replace a human copywriter?
Jahresbericht schreiben
How sustainability attracts investors
SEO-Copywriting
SEO Copy: using semantics to improve your website traffic
Education copywriting
The future of EdTech relies on better education content writing
Inhalt schreiben
Engaging customers is the key to case study success
Inhalt schreiben
Is your education content using inclusive language effectively?
Inhalt schreiben
Lessons from legal content on how to define your audience
Technology copywriting
How a technology copywriting agency keeps up with hyperconnectivity
Content-Strategie
Is your content strategy customer obsessed enough?
Content-Strategie
Connecting data, insight, and business benefit for better content
Retail copywriting
Retail content that wins the race
Education copywriting
How an education writing strategy could protect your institution’s future
Jahresbericht schreiben
Thinking beyond report writing – are there other ways to engage with your audience?
Content-Strategie
How a copywriting company can help you squeeze more value out of your case studies
Tone of voice
Time for a brand tone of voice refresh?
Internes Schreiben von Inhalten
From Zoom to boardroom – Internal communications that work in a hybrid world
Inhalt schreiben
Quality over quantity – the key to outsourcing content successfully
Content-Strategie
What is content consultancy?
Content-Strategie
Time to change relationship status with your copywriting agency?
Content-Strategie
Strategy: The secret to building back better with content
Content-Strategie
Why you should measure the success of your thought leadership strategy
London copywriting agency
The language of London
Inhalt schreiben
How to create quality thought leadership content
Inhalt schreiben
You’re only as strong as your weakest ink
Content-Strategie
The role of thought leadership: Five ways it can impact your business
Healthcare Copywriting
How medical copywriting can save lives
Legal copywriting
What 2021 looks like for legal content writing
Internes Schreiben von Inhalten
The value of a well-written onboarding pack
Inhalt schreiben
Content marketing on a reduced budget
Ausbildung zum Texter
Internal content writing – five tips for better employee engagement
Ausbildung zum Texter
Website copywriting services – making your copy count
SEO-Copywriting
Website copywriting: what’s changed?
Energy and resources
How digital copywriting for energy companies is driving change
Globale Inhalte
Bringing design into the picture as a digital copywriting agency
Blog writing
Blog copywriting services – how to win over impatient readers
Video and animation
Making video marketing work on a budget
Energy and resources
The evolution of energy copywriting
Travel and leisure writing
Travel copywriting lessons from 2020: why honesty is the best travel policy
Gedankenführung
Navigating content in 2021: thoughts from a travel copywriting agency
Retail copywriting
Building customer loyalty with on point retail copywriting
Content-Strategie
How good content can build business resilience
Education copywriting
Education copywriting is not as simple as getting down with the kids
Werbetexte für Autos
The five pillars of storytelling in automotive copywriting
Financial copywriting
5 questions to achieve clarity in financial services copywriting
Werbetexten
Customisation, creativity, and collaboration: Content writing for industry 5.0
Werbetexten
The compassionate side of financial services copywriting
Jahresbericht schreiben
Annual Report writing: How to share good and bad news
Content-Strategie
Late planning your Christmas content? Top tips to get it right
Inhalt schreiben
Why it pays to create smarter content
Content-Strategie
Storytelling in advertising – a story of content writing success
Digital copywriting
4 lessons from our lockdown website refresh
Werbetexten
Misused, abused and overused words – are you a culprit?
Werbetexten
How retail copywriting has embraced the power of a name
Content-Strategie
How a strong brand tone of voice can help you recover from controversy
Content-Strategie
Five success factors for fit-for-purpose content
Werbetexten
How good healthcare copywriting can communicate success during a crisis
Content-Strategie
Comms planning: Navigating uncertainty in three steps
Legal copywriting
How legal content writing can build trust and win new business
Werbetexten
How can healthcare copywriting help us make the right choices?
Construction copywriting
Industry 4.0, manufacturing copywriting and the comms challenges of automation
Werbetexten
How legal copywriting can remove emotion without reducing impact
Content-Strategie
Content audit: the effective way to stay on-message in a crisis
Werbetexten
Building trust and providing reassurance in a crisis
Werbetexten
Writer’s blockdown? Let’s fix that
Werbetexten
Language of leadership – the good, the bad and the ugly
Coronavirus content
Sometimes laughter is the only medicine
Coronavirus content
Social distancing, not social isolation – how to keep your team engaged
Content-Strategie
Tone of voice in crisis communications – tips to get it right
Inhalt schreiben
Five ways to create quick informative content
Werbetexten
Best B2B Coronavirus content we’ve seen
Content-Strategie
Five lessons from our clients during crisis
Werbetexten
The right words can make the world seem brighter
Content-Strategie
Communicating in the dark – Crisis comms you can’t plan for
Content-Strategie
A good brief: the difference between your words being read or disregarded
Ausbildung zum Texter
When is technical copywriting too technical?
Content-Strategie
Our five key takeaways from the Advertising Association Trust Paper
Werbetexten
Can good tech copywriting make technology brands accessible for all?
Content-Strategie
Technology copywriting: demystifying the language of tech
Content-Strategie
Writing for voice search
Content-Strategie
The right words can… build trust in an untrusting world
Construction copywriting
How great copywriting can help construction companies
Werbetexten
Should you care about an Oxford comma?
Construction copywriting
Digitisation in Construction – the value of construction content writers
Construction copywriting
How content writing can help the construction industry’s ageing workforce
Construction copywriting
Challenges vs opportunities for construction industry copywriting
Construction copywriting
How construction copywriters can make the scale of the industry comprehensible
Construction copywriting
Balancing strategic and tactical marketing – the value of a construction copywriting agency
Werbetexten
Word of the year: Our words of the year and past decade
Ausbildung zum Texter
The difference copywriter training for letters can make
Tone of voice
How the language of debate can be harmful – from the perspective of a copywriting agency in Bristol
SEO-Copywriting
How voice search works
Financial copywriting
Working at a financial copywriting agency
Financial copywriting
Financial report writing – Art, science, or a bit of both?
Archive
Parliamentary prose – the language of leadership
Archive
The line between brand language and a lawsuit
Financial copywriting
Hitting the financial copywriting sweet spot
SEO-Copywriting
Voice search – who is using it, for what, and who are the big players?
Financial copywriting
As a fintech copywriting agency we give our view on Revolut
Werbetexten
Top 25 tips for great copy
Financial copywriting
Some great examples of financial content writing that works
SEO-Copywriting
The growing importance of SEO
Financial copywriting
The wrong words: how one bank got it wrong
SEO-Copywriting
What is voice search, and what does it mean for SEO, brands and written communications?
Integrierte Berichterstellung
Integrated report writing
Financial copywriting
Financial services copywriting: HSBC
Berichterstattung
Corporate report writers wanted
Werbetexten
Bias and balance in the age of mistrust
Financial copywriting
#nofilter – Is there such a thing as too much transparency?
Archive
Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth
Blog writing
Stop yelling at your readers! There’s a time and a place for exclamation marks
Werbetexten
Are acronyms a help or a hindrance? Well that depends…
Content-Strategie
Making the complex simple: top tips for writers
Werbetexten
We believe words matter…and The Telegraph agrees with us
Content-Strategie
Briefing: the (not so) secret ingredient of the best agency relationships
Financial copywriting
The seamless customer experience – Where are the chinks in your armour?
Content-Strategie
Common sense SEO for the long term
Content-Strategie
5 Cures for Common Content Ailments
Healthcare Copywriting
The right words can… save lives
Werbetexten
The beauty of simple language – 5 stunning examples
Werbetexten
Storytelling in campaigns
Werbetexten
Going for gold; how to write a winning award submission
Content-Strategie
The thrilling highs and chilling lows of piggyback content
Werbetexten
The art of the interview – 7 hints and hacks for getting to the nub of it
Content-Strategie
3 rules for ingenious holiday (content) marketing
Blog writing
How to win over impatient readers
Blog writing
Content marketing on a shoestring budget
Jahresbericht schreiben
Beyond the balance sheet – Regulatory changes are pushing the boundaries of corporate reporting
Werbetexte für Autos
Missing your target audience – Cautionary tales from ad land
Werbetexten
The devil is in the detail – Why accuracy counts
Financial copywriting
Social media and finance brands – Moving past a marriage of convenience?
Content-Strategie
How to be a thought leader (at the same time as everyone else)
Werbetexten
Eggcorns and other cute things children say
Content-Strategie
Think first, write later – How planning makes a piece of content great
Content-Strategie
Making video (and other new formats) work for your brand
Werbetexten
The idiot’s (illustrated) guide to idioms
Financial copywriting
Connecting with credibility – The right way to lighten your tone of voice
Digital copywriting
Emojis – Helpful hack or unnecessary evil?
Werbetexten
What can the Samsung ostrich teach us about storytelling?
Werbetexten
Grammar vigilantes – annoying pedantry or an important public service?
Werbetexten
Boring financial language or critical information?
Content-Strategie
Marrying design and words for impact
Content-Strategie
Five best bits from Feb 2017
Content-Strategie
Q&A: Getting to know Claire, our new queen of content
Blog writing
Do you know what Martian means?
Content-Strategie
9 ways storytelling can win you new business
Financial copywriting
Why banks are losing face
Content-Strategie
The one where we found the best storytellers
Digital copywriting
Educating the next generation: how writing to inspire can feel like an uphill struggle
Content-Strategie
The Content Funnel: How to target customers with the right content at the right time
Content-Strategie
What 2017 looks like for the legal industry
Content-Strategie
How to go from content owner to storyteller
Content-Strategie
Which one are you: content owner, thought leader or storyteller?
Werbetexte für Autos
How 2017 is shaping up for automotive content marketing
Content-Strategie
What can retailers do to keep customers in the face of price rises?
Content-Strategie
2017 travel trends and how to market them
Content-Strategie
Five steps to effective content marketing strategy
Content-Strategie
Content planning in 2016 – what were the most disappointing stats?
Content-Strategie
Content planning in 2016 – what were the most surprising stats?
Content-Strategie
How to properly document your content strategy
Werbetexten
Exploiting extra website traffic at Christmas
Content-Strategie
Reviewing the SEO situation
Digital copywriting
www.christmas.com
Archive
WANTED: Fluent writers in European languages
Digital copywriting
Why honesty is the best travel policy: Lessons from San Francisco
Werbetexte für Autos
UK is ‘most brand-sensitive’ country when it comes to cars…
Content-Strategie
5 content trends for 2017 – our predictions
Content-Strategie
By ‘eck lad – how tailoring your copy by town could benefit your brand
Werbetexten
SEO tips for your product descriptions
Jahresbericht schreiben
Evolution not revolution: Getting started with Integrated Reporting
Werbetexten
New words for things that don’t have a name – but should
Blog writing
The big bad world of copywriting, made good
Werbetexten
Stand out: why an effective standfirst is key to your content
Werbetexten
Creating Consistency – Building brand through style and tone
Werbetexten
Steadying the ship: The importance of communication in uncertain times
Content-Strategie
Why corporate businesses are – or should be – becoming publishers
Content-Strategie
Making it personal: the key to building brand engagement
Content-Strategie
Why your business needs a content calendar
Content-Strategie
Ten tips for writing better online content
Retail copywriting
Part 2: MailChimp’s store is live
Content-Strategie
How the English language is learning to express itself
Digital copywriting
Part 1: Has MailChimp gone bananas with its online shop?
Content-Strategie
Why modern companies must rise to the challenge of writing for digital channels – or risk losing their competitive edge
Jahresbericht schreiben
Integrated Reporting – the essentials
Jahresbericht schreiben
The language of finance: how you should write your corporate reports
Content-Strategie
Four reasons why your law firm needs a content editor
Tone of voice
How to speak: Tone of voice in recruitment marketing
Blog writing
Don’t just curate, create: lessons from Robert Walters
Content-Strategie
Legal marketing: Act like a law firm, think like an editor to pull in clients
Content-Strategie
The language of finance: 3 lessons from Nutmeg that you need to follow
Content-Strategie
What great legal content looks like, with an example
Content-Strategie
When fishing for candidates, content’s the hook
Financial copywriting
Why financial firms need to find their voice
Content-Strategie
Legal challenge: the editorial issues holding back law firms
Werbetexten
The definition of Christmas
Werbetexten
The 12 Copywriting Days of Christmas
Jahresbericht schreiben
Stratton Craig and Instinctif: Award-winning Annual Report writing for the second year running
Content-Strategie
Content for the customer buying process: post-purchase behaviour
Jahresbericht schreiben
Best practice for Integrated Reporting success
Werbetexten
Ad of the week: Cobra Beer – Meet the Boss
Content-Strategie
How to maximise the effectiveness of your social media news feeds
Nachhaltigkeitsbericht schreiben
The business benefits of Integrated Reporting: Lessons from South Africa
Werbetexten
When is it time for a website content re-write?
Content-Strategie
Ad of the month: NHSBT – Bleed for England
Tone of voice
Why tone of voice is as important as the words you use
Content-Strategie
Content for the customer buying process: purchase decision
Jahresbericht schreiben
Five ways to improve your next integrated report
Jahresbericht schreiben
Five reasons why your corporate report should be integrated
Werbetexten
How to get the most from your next whitepaper
Jahresbericht schreiben
How to boost the readership of your sustainability report
Content-Strategie
Content for the customer buying process: evaluation of alternatives
Content-Strategie
Buzzwords: Engaging – does it mean anything?
Blog writing
Content for the customer buying process: information search
Content-Strategie
Only 2 out of 712 people enjoy online shopping and other surprising stats
Blog writing
How guest blogs can grow your audience and boost your Google rankings
Content-Strategie
Content for the customer buying process: problem recognition
Texterstellung für soziale Medien
Ad of the month: Airbnb – Mankind
Content-Strategie
Teaching compliance: how to create content that excites and informs
Werbetexten
What does your email sign-off say about you?
Werbetexten
Five of the worst public apology fails and one winner
Jahresbericht schreiben
Four ways to make your sustainability report a more engaging read
Content-Strategie
Let’s be frank: what you can gain from honest copywriting
Werbetexten
Five ways to stop hyperbole ruining your life
Content-Strategie
How does content affect your bottom line?
Content-Strategie
How to say sorry in business
Werbetexten
Wake up and see the copy – Sweden Democrats
Content-Strategie
What’s the ideal length of copy?
Content-Strategie
Five ways great copy can make your business stand out
Content-Strategie
Your audience v. Google: who are you writing for?
Werbetexten
The power of no
Digital copywriting
Pen pals: the smart way for travel companies to keep in touch
Digital copywriting
Three rules for a successful finance email campaign
Content-Strategie
How to refresh old content for future value
Content-Strategie
The pros and cons of social media platforms for travel companies
Blog writing
Three C-Suite finance bloggers and why you should follow them
Digital copywriting
The perils of email marketing for travel companies (and how to avoid them)
Blog writing
Six of our favourite finance blogs
Content-Strategie
Top five Twitter tips for travel companies
Werbetexten
You’ve been ‚verbed‘!
Werbetexten
Ad of the month – Slater Gordon
Werbetexten
It’s personal: how financial comms have evolved
Content-Strategie
Three ways to make your travel content go viral
Digital copywriting
Is the finance sector finally embracing email marketing?
Travel and leisure writing
Why inbound marketing is taking off in the travel industry
Content-Strategie
Five reasons why your company blog is failing
Content-Strategie
How the finance industry is embracing the online content revolution
Content-Strategie
How to take advantage of user-generated content (UGC) for travel marketing
Content-Strategie
How tone of voice is transforming the finance sector for the better
Content-Strategie
Five things to look out for when auditing your web content
Content-Strategie
Nine meaningless travel expressions and how to avoid them
Content-Strategie
How to make financial copy more captivating
Content-Strategie
Is your website mobile-friendly?
Werbetexten
Ads of the (election) week
Digital copywriting
Ad of the month – Protein World
Content-Strategie
What makes great product copy?
Content-Strategie
The four types of content that keep Google happy
Werbetexten
Words and phrases to look out for in 2015
Content-Strategie
The ups and downs of online Christmas shopping
Werbetexten
Writing about difficult issues
Werbetexten
Bringing back memories
Werbetexten
Tips to tackle the trolls
Werbetexten
Carnage and compel: A look at words with new meanings
Werbetexten
Ad of the Week – British Heart Foundation
Werbetexten
Writing advice from writers themselves
Werbetexten
What can The Apprentice tell us about naming a business?
Werbetexten
Recruitment ad of the week – Woto
Werbetexten
‚Out Of Office‘ of the Week – Travel Republic
Content-Strategie
10 commandments for creating great content
Archive
Ads of the Week – Scottish referendum
Werbetexten
Ad of the Week – Xbox ‚Destiny‘
Content-Strategie
When being ‚to the point‘ isn’t good
Werbetexten
Treat Google as a valued member of your target audience. It’ll love you for it.
Content-Strategie
Set up your blog on the right foot
Werbetexten
Ad of the Week – Royal British Legion ‚Remember‘
Content-Strategie
Let’s all start spelling better…
Werbetexten
The expert’s tips for junior copywriters
Globale Inhalte
Cats everywhere – Japanese phrases, part five
Content-Strategie
How not to lose your readers
Globale Inhalte
Pots, kettles and posteriors – Japanese phrases, part four
Content-Strategie
Forget Google, your audience is your audience
Digital copywriting
Ad of the week – Three
Werbetexten
Lunchtime inspiration – Angel Slice
Werbetexten
Ads of the Week – World War I recruitment posters
Globale Inhalte
Dealing with fools – Japanese phrases, part three
Texterstellung für soziale Medien
New research links night-time social media use and depression
Content-Strategie
Freshly Clicked: online shopping and the price of bad content
Werbetexten
Ad of the Week -TfL ‚Without Leaving London‘
Content-Strategie
Why shouldn’t you insource content marketing?
Werbetexten
Ads of the week – 2014 Commonwealth Games round-up
Globale Inhalte
Goldfish poop – Japanese phrases, part two
Tone of voice
Ad of the Week – Morrisons
Werbetexten
What differentiates the expert writer?
Globale Inhalte
A duck approaches – Japanese phrases, part one
Werbetexten
Ad of the week – Equinox
Werbetexten
Annoying Social Campaign of the Week – ‚Share A Coke‘ is back
Werbetexten
A Cinderella Story
Team
A week on work experience: one budding copywriter’s story
Digital copywriting
Ad of the Week – ‚Mullerlicious‘
Werbetexten
Ad of the week – Kenco
Werbetexten
Ad of the Week – Tetley ‚Quality Cuppas‘
Werbetexten
The end of an era – and the dictionary
Werbetexten
The origin of phrases: Part nine
Werbetexten
What’s in a name? Four high-profile brand name changes
Werbetexten
Ad of the Week – Yo Moma!
Tone of voice
What are your values and how do you bring them to life?
Digital copywriting
Ad of the week – The Ladbrokes Life
Tone of voice
Mind your language! A look at some of the jargon behind today’s most successful brands
Werbetexten
How to give your best interview
Werbetexten
The origin of phrases: Part eight
Werbetexten
Ad of the Week – London Pride ‚Bestseller‘
Werbetexten
The origin of phrases: Part seven
Content-Strategie
We’ve got the (AIDA) formula
Werbetexten
The origin of phrases: Part six
Werbetexten
Ad of the Week – Rightmove 'Find Your Happy'
Werbetexten
The origin of phrases: Part five
Digital copywriting
Discounted Search Marketing Expo tickets
Werbetexten
The origin of phrases – Part three
Werbetexten
The origin of phrases: Part four
Werbetexten
Ad of of the week – Powerade
Werbetexten
The origin of phrases: part two
Werbetexten
The origin of phrases: Part one
Werbetexten
Ad of the Week – Race For Life
Content-Strategie
How to get more people to share your photos
Werbetexten
Chasing a goose with a klaxon: the language of recruitment
Jahresbericht schreiben
Jaded by jargon
Werbetexten
SayWhatYouSee: Stratton Craig's caption competition
Content-Strategie
Can you deliver your key message in one tweet?
Werbetexten
Ad of the week: Ryman Eco
Construction copywriting
Musings, messages and marketing: the many merits of company magazines
Content-Strategie
A word from our client director Harriette…
Werbetexten
Ad of the week – Robinsons Squash'd
Werbetexten
Our favourite word-related April Fools‘ Day pranks of 2014
Content-Strategie
To compare or not compare
Content-Strategie
A content marketing visual feast
Content-Strategie
#content round-up
Content-Strategie
Subverting the ‚relevance is king‘ approach on social media
Content-Strategie
What the Queen’s bank tells us about content
Werbetexten
Lessons from a Parisian bookstore
Werbetexten
Ad of the Week – Chipotle
Werbetexten
What makes a ‚happy‘ brand?
Werbetexten
Sausage rolls with the copywriters of tomorrow
Werbetexten
A bit of blue sky thinking
Werbetexten
Ad of the Week – Lipton ‚Be More Tea‘
Werbetexten
Ad of the week – Fresh’s ‚School Morning‘
Content-Strategie
Is content marketing a lie?
Content-Strategie
What does 2014 hold for the world of content marketing?
Werbetexten
Ad of the Week – One Ad To Rule Them All
Werbetexten
Print isn’t dead as a marketing tool
Content-Strategie
Ad of the Week – Budweiser ‚Best Buds‘
Werbetexten
Coca-Cola’s Super Bowl ad is patriotic in any language
Werbetexten
How to keep readers engaged for 500 words or more
Content-Strategie
Campaign of the week: Land Rover ‚Hibernot‘
Digital copywriting
Thou shalt not troll: the C of E’s edicts for Christians on social media
Werbetexten
The importance of proofreading to great copy
Content-Strategie
The return of corporate blogging
Werbetexten
Ad of the Week: Go Compare’s ‚Llandofsavingmoney…‘
Content-Strategie
Campaign of the week: Evian #liveyoungjanuary
Werbetexten
Why smart content marketing matters
Werbetexten
Guerrilla Viral Marketing Tactic of the Week – #SherlockLives
Archive
Cameron’s New Year speech was more than a formality
Content-Strategie
Our copywriting predictions for 2014
Content-Strategie
YouTube proves online ads are alive and kicking
Werbetexten
Ad of the week – Westons Cider
Archive
Nelson Mandela’s way with words
Werbetexten
Ad of the week: Not on the High Street
Archive
2013, in a word
Energy and resources
Companies concerned with sustainability should let people know
Werbetexten
Rebranding products – and astute copywriting to match
Werbetexten
Write a headline that clicks
SEO-Copywriting
What the new .London domain could mean for your SEO
Werbetexten
Take advantage of the Brazil World Cup
Werbetexten
Ad of the Week: UN Women
Werbetexten
Co-op campaign – the importance of a stable brand identity
Werbetexten
Writing for a sell-out winter
Werbetexten
Ad of the week – Poo-Pourri
Werbetexten
Halloween brings out the pun in everyone
Werbetexten
Why clever is best in slogan writing
Werbetexten
Ad of the week: McCain Home Fries
Werbetexten
Poppies for families
Werbetexten
Marketing spend reaches highest level in 13 years
Übersetzungsdienst
Promotional Mascot of the Week – Fukuppy
Digital copywriting
Social media: innovation alone isn’t enough
Werbetexten
Movember’s new look
Werbetexten
Self-advertisement of the week: A letter by Robert Pirosh
Werbetexten
Twitter’s revenue increases by more than £180 million in three years
Werbetexten
Poets and copywriters
Werbetexten
Rebrand of the week – Fries King
Werbetexten
Social media is about communicating, not marketing
Werbetexten
No easy way to keep customers loyal
Werbetexten
Ad of the week – Paddy Power
Werbetexten
Is your typing as good as your writing?
Werbetexten
Ad of the week – John Lewis
Archive
Financial institutions bank on new campaigns this autumn
Werbetexten
‚Microstyle‘ – the tone of voice that never was?
Digital copywriting
Two-thirds of Asian businesses plan to increase their digital marketing
Werbetexten
Campaign of the week – Mini’s Not Normal Messages
Digital copywriting
The importance of subject line and content in ‚welcome emails‘
Werbetexten
Marketing for children, not genders
Werbetexten
The sweet new smartphone operating system – Android 4.4 KitKat, by Google and Nestlé
Werbetexten
Christmas copywriting starts early
Archive
Brands Risk Alienating Users By Allowing Offensive Comments On Sites
Werbetexten
Using social media together with email for better results
Werbetexten
Ad of the week – the Belize Tourism Board
Werbetexten
Catchy headlines increase engagement with copy
Digital copywriting
Engaging content pays off with a purchase
Archive
Looking back on a summer of synonyms, swearing and silence
Archive
‚Enemies of Afghanistan‘: The importance of military language
Werbetexten
The week in writing 16.08.13
Werbetexten
Ad of the Week – The Somersby Store
Archive
Brands´ Response To Social Media Negativity Can Impact Reputation
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Avoid Turning Your International Marketing Campaign Into A Translation Disaster
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The week in writing 09.08.13
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Ad of the week – Marmite
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Ad of the week – Clydesdale Bank ‚We care about here‘
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Young consumers turn to social sites for information
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UK and US Consumers Differ In Twitter Behaviour
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Brands Should Focus On Developing Verbal Identity
Berichterstattung
Corporate reporting best practice – our top tips
Archive
Corporate Responsibility Reporting Embraced By World´s Leading Companies
Berichterstattung
Financial Firms Slow To Adopt Sustainable Business Strategies
Archive
Lack Of Major Events In 2013 May Damage Consumer Engagement
Jahresbericht schreiben
UK´s top 350 listed firms ready to comply with sustainability reporting rules
Berichterstattung
London-Listed Companies To Report Greenhouse Gas Emissions From 2013
Archive
Social Media Has Positive Marketing Effect For One In Five Young Brits
Archive
What does the decrease in popularity of French at GCSE level mean for the standard of international communication in Britain?
Archive
Presenting information is key to success in healthcare governance, states HC2D
Jahresbericht schreiben
UK Business Minister Presents New Annual Report Legislation
Jahresbericht schreiben
Budweiser Manufacturer Announces Seven Environmental Targets
Jahresbericht schreiben
Integrated Reporting Can Help Businesses Become More Transparent
Integrierte Berichterstellung
UK firms better placed to deal with sustainability issues
Digital copywriting
Facebook is five times more likely to drive sales than Pinterest
Werbetexten
The Stratton Craig social media jargon buster: Part One (A to C)
Digital copywriting
Twitter is Key – Idowu Finds out the Hard Way as Greene Wins GB Team Captaincy
Werbetexten
The Stratton Craig social media jargon buster: Part Six (P to R)
Digital copywriting
Brands should embrace sense of purpose to engage consumers
Werbetexten
The Stratton Craig social media jargon buster: Part Two (D to F)
Digital copywriting
Frequency Of New Posts Should Vary Across Social Platforms
Digital copywriting
Content That Offers Solutions To Problems Proves Popular Among Users
Texterstellung für soziale Medien
KPMG chooses Stratton Craig to help recruit the best in Brazil
Werbetexten
Stratton Craig sponsors the 2013 Digital Impact Awards
Digital copywriting
The Stratton Craig social media jargon buster: Part Eight (V and W)
Werbetexten
Online and social media most effective for brand communication
Werbetexten
Brand Marketing More Vital Than Digital Skills For Industry Employees
Texterstellung für soziale Medien
UK Uncut: Social Media Community Management Hits the Streets
Werbetexten
Marketers rank producing enough content as top challenge
Digital copywriting
The Stratton Craig social media jargon buster: Part Three (G to I)
Werbetexten
The more things change, the more they stay the same – how storytelling has evolved
Digital copywriting
The Stratton Craig social media jargon buster: Part Four (J to L)
Digital copywriting
The Stratton Craig social media jargon buster: Part Five (M to O)
Digital copywriting
Top Tips For Establishing A Content Marketing Strategy
Archive
Social accounts for a quarter of UK users´ time online
Digital copywriting
The Stratton Craig social media jargon buster: Part Nine (X, Y and Z)
Werbetexten
Three quarters of Facebook engagement happens in the first three hours
Digital copywriting
Brands Should be ready for Pros and Cons of Social Media Publicity
Digital copywriting
Digital More Important Than Traditional Channels, Nike VP Says
Digital copywriting
The Stratton Craig social media jargon buster: Part Seven (S to U)
Digital copywriting
Survey finds that women value peer reviews while men look for factual information online
Archive
Utilising E-mail Marketing For Strong E-Commerce Results
Werbetexten
European hotel giant books Stratton Craig to write trends newsletters
Digital copywriting
Google clarifies why new page rankings may slip over time
Archive
96% Of E-Mails Sent Before Working Hours Remain Unread
Werbetexten
Two in Three Consumers Choose Email To Share Personal Data
Berichterstattung
Two in three small businesses lack sustainability strategy
Archive
Brands Should Watch Out For Offensive Product Names In Different Languages
Archive
It’s (Not Always) Time For A Change: Embracing Consistent Branding
Tone of voice
How can a unique tone of voice boost customer engagement?
Archive
Brands Need To Take Social Media Seriously, Report Says
Archive
Managing Online Reputation Key To Business, Social Media Expert Says
Archive
Dealing With Key Challenges In Sustainability Reporting
Berichterstattung
Are UK businesses ready for mandatory carbon reporting?
Archive
Content Credibility Essential For Healthcare Providers
Archive
UK Businesses Invited To Submit Sustainability Reports
Werbetexten
Channel 4 launches ‚Tribes Live‘ online community
Übersetzungsdienst
Multilingual Search Marketing Should Focus On Localisation
Werbetexten
Stop press! Is print really losing to digital content?
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Making Your Voice Heard: The Balance Between SEO & Your Brand’s Image
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British Airways – don’t fly this summer (but if you do, fly BA)
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Time for brands to work on Christmas content marketing strategies
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Content Marketing Predicted To Rise In Volume, Importance
Nachhaltigkeitsbericht schreiben
SodaStream focuses on industry sustainability in new campaign
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B2B content marketing should be compelling and consistent
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Delivering consistent messages across channels is a key issue for brand communications
Archive
Brands should focus on existing customers for better ROI
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That’s one small step for man… one giant leap for mankind
Werbetexten
What can Korean pop music tell us about great communications?
Berichterstattung
Marks & Spencer announced best UK brand in carbon reporting
Archive
Companies to include number of female staff in Annual Reports
Archive
Social Word Of Mouth: Win-Win For Brands And Consumers
Werbetexten
Tablet use soars as consumers engage in digital multi-tasking
Digital copywriting
Brands Can Benefit From Multi-Screening, Report Claims
Berichterstattung
British Land awarded gold for sustainability reporting
Archive
Knowing Your Audience Is Vital For Content Marketing, Expert Says
Archive
Are Facebook pages more important than brands´ websites?
Construction copywriting
Sustainability Reporting – There’s no time like the present
Digital copywriting
Brands Should Pay Close Attention To E-mail Marketing, Expert Claims
Werbetexten
When appealing to international consumers, businesses need to talk the talk
Archive
Ways social media can change how you market to your customers
Archive
Financial confidence returning, according to industry sources
Archive
Your audience is migrating online – are you there yet?
Archive
Employers go back to basics with battle against poor grammar
Archive
Stamping out Apostrophe Misuse: A guide to understanding the most abused punctuation mark in the English language.
Werbetexten
Stratton Craig gets a refreshed look and revitalised services
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Restructuring internal communications in the public sector
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How you can turn employees into brand ambassadors without breaking the bank
Archive
Making A Success Of E-Mail Marketing
Werbetexten
Ad of the week – Andy Murray sponsors
Archive
Combining E-Mail With Content Marketing Boosts ROI
Archive
Twitter´s Vine Has Similar Engagement Rates To YouTube
Archive
Plain Language Key To Effective Social Media Communication
Archive
Coca-Cola Updates Sustainability Targets With WWF
Werbetexten
Social Media Marketing Drives ROI For Brands
Werbetexten
Ad of the week – O2
Nachhaltigkeitsbericht schreiben
New Report Claims Businesses Can Save £100bn By Focusing On Sustainability
Werbetexten
Global Brand Positioning Is Key To Growth
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Google makes a change to AdWords, bringing integrated campaign management to users
Werbetexten
Brands should focus on ‚openness‘ in tone of voice
Archive
Marketers Believe In Content Marketing Effectiveness
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Ad of the week – Hovis
Werbetexten
What can businesses learn from the language of personal relationships?
Werbetexten
Striking the right tone during a rebrand
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Ad of the week – Yoosli
Werbetexten
Ad of the Week – Sport Changes Lives
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Email Marketing Breaks Records In UK
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Ad of the week – Waterstones
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Ad of the week – Hiscox
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Ad of the week – The Mormon Church
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Ad of the week – Virgin Atlantic
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Ad of the Week – Virgin Holidays
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Ad of the week – Jack Daniel’s
Werbetexten
Ad of the week – Coca-Cola
Werbetexte für Autos
Ad of the week – Volkswagen
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Guinness – Tone Of Choice
Digital copywriting
Why Is Content Marketing The New Buzz?
Werbetexten
Is it possible to talk about tone of voice without mentioning the big three?
Team
The Stratton Craig Grammar Collection – The Apostrophe
Werbetexten
Volunteer proofreading project covers 25,000 public-domain books
Archive
NHS reform – the implications for pharmaceutical communications
Werbetexten
The Stratton Craig Grammar Collection – The Semicolon
Werbetexten
The Stratton Craig Grammar Collection – The Comma
Werbetexten
International SEO Requires Planning
Digital copywriting
Consumers Value Social Responsibility In Brands
Übersetzungsdienst
Translation In Multinational Polls Could Cause Bias
Werbetexten
Good Product Descriptions Lead To Better Sales
Jahresbericht schreiben
Crown Estate Moves To Integrated Reporting
Werbetexten
Turn followers into customers
Werbetexten
There’s no time like the present to present a present – how one word can change everything
Team
Investing in the future of the UK workforce
Archive
#ShareACoke – social media and storytelling
Archive
Brands Answer More Questions On Facebook
Werbetexten
Brands should adopt fresh approach to tone of voice
Digital copywriting
The Copywriter – Effective corporate reporting
Digital copywriting
The communications round-up – 5th – 11th April 2013
Jahresbericht schreiben
Why does Integrated Reporting matter?
Werbetexten
Five common copywriting mistakes to avoid
Werbetexten
Behind Cadbury’s Facebook marketing success
Berichterstattung
GRI presents post-summit report
Archive
Content Marketing On Facebook – Are You Doing It Right?
Werbetexten
Content marketing: giving away secrets to get clients
Archive
Crackdown on newspapers could affect bloggers
Werbetexten
Ensuring internal brand consistency for your company
Werbetexten
Spelling mistakes costing British businesses millions
Digital copywriting
Have you unwittingly revealed secrets just by ‚liking‘ on Facebook?
Werbetexten
Timing is crucial for email marketing
Archive
Discover the perfect tweet
Archive
Consumers More Willing To Share Data With Brands
Werbetexten
Think outside the box when blogging
Digital copywriting
Is Your LinkedIn Profile Complete?
Archive
The Power Of Twitter To Increase Stock Prices
Archive
How To Be Successful In Sustainability Reporting
Werbetexten
UK Companies See Email Marketing As Key To Business
Werbetexten
The Copywriter – Top ten tips for content marketing
Digital copywriting
Super Bowl 2013: Making the most of the blackout
Werbetexten
What To Consider When Posting Content On Social Media
Digital copywriting
Making The Most Of Social Marketing
Werbetexten
What do you stand for?
Blog writing
Blogging – From Geeks To Serious Business
Archive
Three Content Marketing Trends To Consider In 2013
Archive
79% Of Smartphone Users Read EMails On Mobile
Archive
Women Recommend Brands They Trust
Archive
Content Marketing Top Priority For Marketers
Archive
Report Presents Digital Marketing Trends For 2013
Archive
Our starter guide to writing a great press release
Archive
Tips For A Successful Email Campaign
Archive
How To Use Twitter To Boost Your Business
Archive
Brand building through experience
Archive
Tips for boosting traffic
Archive
How to avoid B2B content marketing mistakes
Archive
Plain content isn´t enough, users want news
Archive
Our predictions for 2013
Archive
One in four Britons read emails on mobile
Archive
How to use Facebook and blogging to boost engagement
Archive
Businesses fail to engage LinkedIn users
Archive
Is social media making us lazy?
Archive
Desktop search still preferred over mobile
Archive
Study reveals social media sharing peak times
Archive
Blogging? Yes, but make it fun
Archive
Has interest in sustainability weakened?
Archive
Content marketing should tell consumers a story
Archive
Brands should adapt their emails for mobile
Archive
How to use blogs for boosting brand reputation
Archive
Blogging, social media considered key to business
Archive
Tips for brand promotion
Archive
Secrets of successful email marketing
Archive
Top tips for great content marketing
Archive
Sustainability should be made simple for SMEs
Archive
Unilever takes on new sustainability approach
Archive
Email marketing can boost brand engagement
Archive
Focus on uniqueness for better brand image
Archive
Three tips for effective email marketing
Archive
How to make your PPC ads work
Archive
What affects email click-through rates?
Archive
P&G Revamps Ariel Marketing Campaign
Archive
What is it that makes your brand good?
Archive
Businesses Should Consider Sustainability Reporting
Archive
Coca Cola Named Best Global Brand
Archive
Google algorithm updates: Fear and loathing online
Archive
Content marketing seen as key feature for business
Archive
80% of UK internet users visit social media sites
Archive
Content matters for brand perception and SEO
Archive
Email marketing still going strong
Archive
Unilever joins Integrated Reporting pilot programme
Archive
Stratton Craig is 25 years old – and so am I
Archive
Three Marketing Trends To Consider For 2013
Archive
Can you help me please?
Archive
Kimberly-Clark Awarded A+ Rating In Sustainability
Archive
The Language of Fashion
Archive
86% Of B2B Marketers Use Content
Archive
Mobile Users Go For Local Ads
Archive
Brands Ignore Consumer Advice On Social Media
Archive
Marketers Reveal Best UK Brands
Archive
Stratton Craig attends major sustainability summit
Archive
Defra Opens Consultations On Sustainability Reporting
Archive
Brands Should Act Like Humans On Social Media
Archive
Content Matters For SEO
Archive
Written Communications Key For UK Consumers
Archive
Businesses Can Benefit From Sustainability Reporting
Archive
Britons Spend One Hour Per Day Without Technology
Archive
Nike To Appeal Sponsored Tweets Ban
Archive
The Importance Of Written Communication
Archive
Original Content Key To Improving Google Ranking
Archive
Tactics For Boosting Engagement Rates On Twitter
Archive
Complaints Over Ads Reach Record Levels, ASA Says
Archive
Brands On Social Media Should Stress Fun
Archive
How To Create Successful PPC Ads
Archive
The text-free Twitter logo
Archive
Nobody likes mixed messages: Why tone of voice matters
Archive
Who’s winning the digital communications race?
Archive
An addition to the team: Tom, Copywriter
Archive
Consumers struggle to keep the faith
Archive
The Copywriter April 2012
Archive
The value of corporate reporting
Archive
Content is still king
Archive
dot Brand
Archive
The Copywriter March 2012
Archive
Tips for B2B Digital Marketing
Archive
Is social media relevant for B2B marketers?
Archive
DBA Design Effectiveness Awards
Archive
The Copywriter February 2012
Archive
Integrated Reporting – the essentials
Archive
The Copywriter January 2012 – Happy New Year!
Archive
Happy New Year!
Archive
The Copywriter December 2011 – Season’s Greetings
Archive
Plain English Day 2011
Archive
Accounting for sustainability – Clarity in corporate reporting, part 2
Archive
Telling a good story or losing the plot? Clarity in corporate reporting, part 1
Archive
Pennon Group Wins Most Improved Annual Report at IR Society Best Practice Awards 2011
Archive
The Copywriter – November 2011
Archive
SEO for website headlines
Archive
#wisewords
Archive
Stratton Craig’s New Face
Archive
The Story of Saint Valentine's Day
Archive
KISS this Valentine's Day
Archive
What we can all learn from Helen
Archive
The Storyteller – May 2010
Archive
Beware the Churn
Archive
The Google Matrix
Archive
Spelling mistakes could cost millions
Archive
A whole new domain
Archive
Consumer Confidence Crisis
Archive
The Storyteller – August 2011
Archive
Our top tips for briefing copywriters
Archive
Lost in Translation
Archive
Face value
Archive
An addition to the team: Jack, Head of Copy
Archive
National Punctuation Day
Archive
The Copywriter December 2009
Archive
The Copywriter January 2010
Archive
The Storyteller – June 2010
Werbetexten
Branding and Tone of Voice guidelines – our top tips
Werbetexten
Because story time counts…
Archive
The Copywriter – March 2010
Werbetexten
The Copywriter – February 2010
Werbetexten
The Copywriter – November 2009
Archive
Tips for a website overhaul – part 2
Archive
Tips for a website overhaul – part 1
Archive
SmithsRatings 2011 – in the news
Archive
Gullible adj: Easily persuaded to believe something
Archive
Newsflash
Archive
Have you ever been misunderstood?
Archive
The ASA is watching you!
Archive
Social Power
Archive
So what is Community Management anyway?
Archive
Our pick of the top tips for community management
Archive
Repetitive Redundancies
Archive
Out with the old, in with the new
Archive
Christmas in words – part 3
Archive
Christmas in words – part 2
Archive
Christmas in words – part 1
Archive
Brands, it’s what your audience hears that matters
Archive
"Words are finished" – we certainly think not!
Archive
Public Sector communications – every little helps
Archive
That is, like, so totally inappropriate
Archive
#TOV – Mind your language! Wednesday 20th October
Archive
Communicators – are you still lying awake at night?
Archive
Mind your language!
Archive
Celebrating English Language Day
Archive
Cyan Turan – Work Placement
Archive
Ad Wars
Archive
The language of the oil spill
Archive
How personable is your business?
Archive
Courageous communication at Capital Law
Archive
An era of communications convenience – Annual Reports
Archive
To tweet or not to tweet? That is the question!
Archive
A new era for financial services
Archive
Eight reasons why we love words…
Archive
The Irrefutable Glory of Tone of Voice
Archive
The English Project
Archive
Internal communications – the essentials
Archive
Keeping up with language
Archive
Defining your house style
Archive
5 Things learnt.
Archive
Retail Distribution Review
Archive
Marketing in the legal sector
Archive
Eye of the Cobra
Archive
Are lawyers greedier than they were 20 years ago?
Archive
Have you considered utilising a content strategist?
Archive
The Copywriter – April 2010
Archive
Top 10 tips for triumphant Tweeting
Archive
Legal sector acknowledging the blogosphere – good news for our clients
Archive
Medical sector gets savvy with social media
Archive
Back to basics with blogging
Archive
The ten commandments of social media
Archive
The best secret clients
Archive
HR for BP
Archive
The Comedy of Errors
Archive
It's a WRAP
Werbetexte für Autos
Corporate Stories: The Beetle and the American
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Stratton Craig ranked among the South West’s best creative companies
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LawNet chooses Stratton Craig to manage comms
Archive
Stratton Craig and the corporate beanstalk
Archive
Watch your language
Archive
Recruiting the best for Reed HR
Archive
Making connections – WiredMedia
Archive
Choose carefully – short movie
Archive
Stratton Craig helps Welsh Assembly Government
Archive
21 Years On
Archive
European links
Archive
Recession? No thanks
Archive
KPMG chooses Stratton Craig to recruit in Brazil
Archive
March Copywriter
Archive
The power of copywriting
Archive
Life without limits – Dorset Orthopaedic goes live
Archive
Nivea for Men looks to Stratton Craig for inspiration
Archive
Practice what you preach
Archive
Welcome..
Archive
BA Holidays checks in with Stratton Craig

Schnelles Tempo. Harter Wettbewerb.

In der Automobilindustrie ändern sich die Dinge rasant.
Unsere Automotive-Texter:innen erstellen aktuelle Inhalte mit klarer Geschäftsabsicht.

Automotive-Content, der den Umsatz ankurbelt.

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