The challenge
Taylor Maxwell, a leading timber and facade provider, required website copywriting that reflected areas of synergy across its two divisions. The team asked us to create fresh content that included its new corporate messaging, visions and values.
The solution
Our property and construction copywriters wrote content for most of the key landing pages on the new website. This included the homepage, about us and product pages. By spending a day in-house at Taylor Maxwell interviewing all the individual product managers, our writers were able to include plenty of expertise.
Our writers also produced case studies for the client. With a case study template and questionnaire to gather information, we ensured total accuracy.
The results
After the project, we were asked to write web copy for Vobster, a cast stone manufacturer owned by Taylor Maxwell.