What to say during Coronavirus

Our tips on communicating to your customers

Struggling to know what to say during COVID-19? Visit our dedicated page for top tips

You don’t need us to tell you that these are strange days or that the current global lockdown has brought unprecedented disruption.

We don’t have a crystal ball to tell you how long this will last, and we don’t have any magic solutions for fending off lockdown boredom (although we do a good line in organised team fun). But we do know how to write clearly and effectively, and our team members have direct experience of communicating through a business crisis or two.

We want to help our clients, and everyone else for that matter, emerge from these strange days with as much success as possible.

So we’ve started collecting and creating resources and tools that will help you face the communications challenges of working through a pandemic, including cheat sheets, tips and insight pieces. We’ll also be speaking to our clients about what’s working well for them, scouring the internet for ideas (which shouldn’t be too hard as the content from this crisis has been STRONG so far) and sharing anything useful that we find.

Get in touch with us if you have anything to add to our tools, and, of course, let us know if we can help with any copywriting or communications strategy support.


Insight – Language of leadership – the good, the bad and the ugly

Blog – Communicating in the dark – Crisis comms you can’t plan for

Blog – Five lessons from our clients during crisis

Blog – The right words can make the world seem brighter

Top tips – Tone of voice in crisis communications- tips to get it right

Keeping your team engaged – Social distancing, not social isolation – how to keep your team engaged

How to – Five ways to create quick informative content

Blog – Best B2B Coronavirus content we’ve seen

Tips – Writer’s blockdown? Let’s fix that

Fun – Sometimes laughter is the only medicine


Communications planning – finding clarity in a crisis

Creating content at speed and scale – keeping your customers informed

Internal comms – keeping your team in the loop

Web copy refresh – time to make your website work harder

Content for social, SEO and digital marketing