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"Can you speak to all our different stakeholders while retaining our brand voice?"

RBS case study

Creating clear, consistent communications across a range of platforms


We have written websites, Direct Mail, factsheets, newsletters and ads for a range of audiences; both consumer and corporate. Because of the nature of our copywriting team we were able to familiarise a number of our copywriters with the RBS tone of voice so that we’re able to have more than one ongoing project at a time.