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Bahari Bounty Group

“We’re a diverse Group in need of a single voice…”

Finding a single tone of voice for Bahari Bounty Group


With businesses ranging from property to poultry, the Tanzania-based Bahari Bounty Group needed an online presence to unite their portfolio. Our goal was simple: five sectors, eight subsidiaries, one voice. So we interviewed Group members, researched their different businesses and sculpted a consistent tone of voice. Then we put this to work across their first-ever website. By creating a distinctive online presence, we helped the Group unite their broad operations under one powerful brand.