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Providing copywriting services as an extension of the Watson Fuels internal marketing team
Sector: Energy and resources
Services: Copywriter training, Tone of voice, Website copywriting
The challenge
Watson was looking for an experienced copywriting agency to form an extension of its internal marketing team.
The solution
We set out to show Watson that the right words can make a real difference to its marketing. Initially, we helped Watson Fuels to rewrite a series of sales and marketing collateral to ensure it was consistent in tone and of the highest quality.
Our energy copywriters then carried out messaging development and wrote web copy for sub-brand Direct Oil. All of this was done in collaboration with Watson’s internal team and creative agency to ensure all content was consistent with the company’s branding and visuals. SEO planning has also increased web traffic and visibility of this new web copy.
The results
Our relationship with Watson Fuels is going from strength to strength. As Watson Fuels continues to lead the way in best-in-class fuel delivery and servicing, Stratton Craig has firmly become its content writing agency, delivering the right words to help the business grow.
