Stratton Craig did a great job in translating our thoughts and ambitions for Vestas’ identity into a tone of voice that made our company narrative and the guidelines tangible and relatable to our employees.

Services: Content writing

The challenge

Vestas was looking to improve its existing messaging frameworks, so it turned to Stratton Craig for tone of voice and strategic expert support.

The solution

Stratton Craig carried out interviews with Vestas’ senior executive team to get to grips with its positioning and expertise. This process helped us develop clear and distinct tone of voice guidelines that matched the company’s brand values.

We also worked with Vestas to develop the messaging around its strategy, helping with positioning statements, messaging houses and tangible guidance documentation. Our tone of voice expert also produced a webinar that offered insights and talked through practical examples of the guidelines in the use.

The results

We are Vestas’ on-going copywriting partner and regularly copyedit various collateral including CEO emails, press releases, brochure and sustainability reports. Our webinar has been shared company-wide to help ensure all Vestas’ employees are well informed about how to write in the Vestas way.

Our copywriting services

Content writing

Creative, considered and concise. From video scripts to editorial pieces, our specialist writers will create smart content to bring your content strategy to life.

Content strategy

Creating great content is only half the battle. Reaching the right audience, holding their attention and creating more measurable engagement with your brand is the holy grail. Our expert content strategists can help you with carefully planned, produced and positioned content.

Global content

Global content writing is all about creating clear messages that transcend borders. We will help you position messages that are concise and impactful for every audience.

All copywriting services

Talk to us about your content strategy.