This Top 100 law firm wanted to refresh its website with up-to-date and relevant copy. The firm also wanted ongoing content support to help ensure it was offering the very best online client experience once the website went live.
Based on interviews with Partners across the firm, we produced copy for the entire website, totalling over 300 pages. We worked with the teams to ensure the copy conveyed not only what Thrings does, but also what makes Thrings’ approach different to other firms. Our writers adopted an authentic and approachable tone throughout whilst, at the same time, optimising the content writing for search engine keywords.
The ongoing creation of insight-driven guides and opinion pieces is helping to ensure the website remains fresh, generating further search traffic. And through ad hoc editorial support we are helping the team to manage a high volume of regular communications.
Over the five years we’ve been providing content writing services for Thrings, we have been able to create copy which reflects the professional and very human culture within the firm.
When you have something exciting, complex or difficult to say, our copywriting services will help you get the message across with clarity, creativity and know-how.
Our experts can define your tone of voice, implement consistent messaging across your communications and help your content writers become fluent in the language of your brand.