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Swiss Life's content writing agency for over five years

The challenge

We have worked with Swiss Life Global Solutions for over five years, providing copywriting services to create various internal comms and marketing materials. Most recently, it asked us to help bring its corporate purpose to life in a way that engaged with its highly sophisticated and technical audience.

The solution

Working closely with the internal marketing team, we established a messaging framework that mapped how Swiss Life’s corporate purpose can be reflected in everyday communications. We went on to rewrite the entire website, and as part of this, we recommended and created a dedicated content hub that explores the relevance of the purpose to key megatrends impacting global business. Through ongoing research, planning and writing we are now ensuring Swiss Life Global Solutions maintains momentum with a steady stream of thought leadership content that can be published on this hub.

The results

Having established a deep understanding of the business and a strong relationship with the client, we have been retained on an ongoing basis to drive Swiss Life’s content programme forward.

SwissLife - Copywriting agency case study

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