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Highly responsive, proactive, keen to accommodate last minute requests – Stratton Craig has proven to be 100% reliable - Richard Mortimer, Digital Business Manager

The challenge

Point Franchise wanted to increase web traffic with a high volume of content, every day. It turned to us to support its in-house team.

The solution

We needed to write daily content, including news stories and high-word-count articles, so we put a dedicated team in place to cover all the writing. Our team also supports with idea generation and we have weekly calls with the client to suggest relevant topics.

To alleviate pressure on Point Franchise’s internal team, we also manage the content integration to the website.

The results

Between Dec 2018 and May 2019, monthly traffic to Point Franchise’s in-depth articles tripled and led to high audience engagement levels. It also saw 85,000 sessions on the site in May, making it the biggest franchise website in the UK. The team at Point Franchise is delighted with our efforts and we continue to work together in partnership to achieve great results.

Point Franchise - Copywriting agency case study
300% Traffic
85,000 Sessions in May
No. 1 Franchise website in the UK
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