Industry Sectors

Our writers, strategists and consultants have a breadth of industry knowledge to draw on

Contact us

We helped to streamline the product descriptor process for Moss Bros.’ internal team

Sector:   Retail

Services:   Digital copywriting, Content writing

The challenge

Moss Bros. needed a high volume of product descriptions, and it was important these reflected the brand’s tailoring expertise but in a small number of words. With a high quantity of descriptors to be written in a short space of time, the team asked us to take the writing off their hands.

The solution

Stratton Craig’s team of retail copywriters followed strict TOV guidelines and worked efficiently to produce hundreds of product descriptions a month for Moss Bros.’ website.

We chose the right words to make sure the client’s expertise shone through in these important snippets of content. Our writers included details of how the suit would sit, the feel of the fabrics and any interesting facts on the history of the product and its style. We also produced editorial content for ‘The Inside Pocket’, Moss Bros.’ dedicated blog site.

The results

We helped to ease the pressure for Moss Bros.’ internal team by streamlining the content writing and uploading process for product descriptors. We would often write around 200 descriptions per week, ensuring each one included key selling points to increase clarity for Moss Bros.’ customers.

Moss Bros - Copywriting agency case study
Speak to us about digital copywriting with a difference.
Contact us +44 (0)203 3013300