Moss Bros. needed a high volume of product descriptions, and it was important these reflected the brand’s tailoring expertise but in a small number of words. With a high quantity of descriptors to be written in a short space of time, the team asked us to take the writing off their hands.
Stratton Craig’s team of retail copywriters followed strict TOV guidelines and worked efficiently to produce hundreds of product descriptions a month for Moss Bros.’ website.
We chose the right words to make sure the client’s expertise shone through in these important snippets of content. Our writers included details of how the suit would sit, the feel of the fabrics and any interesting facts on the history of the product and its style. We also produced editorial content for ‘The Inside Pocket’, Moss Bros.’ dedicated blog site.
We helped to ease the pressure for Moss Bros.’ internal team by streamlining the content writing and uploading process for product descriptors. We would often write around 200 descriptions per week, ensuring each one included key selling points to increase clarity for Moss Bros.’ customers.
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