Mammoet had lots of printed content in old copies of its magazine ‘Mammoet World’. It wanted to digitalise the important topics and asked us to help with both the planning and the website copywriting.
Our expert strategists first carried out an audit to inform the content strategy. We reviewed over 100 articles to identify common themes around sectors, expertise and audiences, as well as highlighting any gaps. We then made recommendations for presenting the content online, including whether to use
an article format or infographics. During the second stage, our construction copywriters reworked many of the articles to make sure they were suitable for Mammoet World’s digital website.
By establishing a strong relationship with Mammoet, we continued to work on a variety of projects as its trusted content partner. A significant project was rewriting Mammoet’s website, including the majority of its in-depth sector pages and case studies, choosing the right words to reflect the brand. We also led content strategy workshops and produced offshore insight whitepapers.
Creating great content is only half the battle. Reaching the right audience, holding their attention and creating more measurable engagement with your brand is the holy grail. Our expert content strategists can help you with carefully planned, produced and positioned content.
Your website is your digital shop window for customers looking to learn more about you. Great website copywriting can help turn browsers into buyers, and buyers into loyal fans.