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lastminute.com asked for our travel copywriting expertise to create thousands of pages on a tight deadline

Sector:   Travel and leisure

Services:   Website copywriting

The challenge

lastminute.com is famed as a trailblazer for ecommerce and remains a go-to destination for millions of customers. When the team approached us, the aim was to protect its standing by improving its SEO rankings. lastminute.com asked us to rewrite thousands of high-quality pages in a unique tone of voice. And we had a very tight deadline to meet.

The solution

During the first phase of the project, we delivered almost 6,000 pages within two months, before ‘easing back’ to hundreds of pages every month. Our copywriters covered everything from destinations to specific accommodation and itineraries.

By assembling a team of travel writers, proofreaders and project managers, we put three pairs of eyes on each piece of work to ensure it was accurate, on-brand and thoroughly proofread.

The results

Thanks to the fast and thorough work of our team of copywriters, content strategists, proofreaders and account managers, lastminute.com was up to the minute again.

Lastminute.com - Copywriting agency case study
Two Months
6,000 Pages
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