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Financial copywriting services for CIMA

The challenge

CIMA’s content is often technical, based on heavy academic research. They asked Stratton Craig to help ensure this insight-rich content was engaging and accessible to non-academic audiences too. They also needed to implement their tone of voice more consistently.

The solution

We worked with CIMA as language consultants to implement a clear and consistent tone of voice throughout their website content and marketing collateral. We also edited technical content to make the subject matter more accessible and engaging, demonstrating the importance of finding the right words. Our team of professional services copywriters has produced annual integrated reports, whitepapers, email campaigns, thought leadership pieces and social posts for CIMA.

The results

The team can see greater clarity throughout their comms and have built a more inclusive and engaged audience. The relationship between CIMA and Stratton Craig now spans over a decade.

CIMA - Copywriting agency case study

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