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Content planning in 2016 – what were the most surprising stats?

2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...

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How to properly document your content strategy

Before planning you should probably do some more planning – that’s what documenting a content strategy is about. If you’re in charge of your company’s content marketing strategy, you’re probably used...

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