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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Digitisation in Construction – the value of construction content writers

If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...

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Challenges vs opportunities for construction industry copywriting

It’s not all doom and gloom – construction industry copywriting may be the shining beacon for firms hard-hit by negative perceptions.  Recent headlines and language in the media have knocked the...

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Balancing strategic and tactical marketing – the value of a construction copywriting agency

When faced with external threats to revenue, it’s tempting to use shorter-term marketing tactics and push strategy to the side. But this can make communications inconsistent and confusing – putting...

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How to recover from a bad reputation and rebuild your brand…

Did you know that over half of homeowners of recent new builds in England said they’d experienced major problems with their new homes? These included issues with construction, unfinished fittings and...

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