Arrange a night out on Facebook, tweet about bad customer service, or post a competition in the hope of engaging new customers, however you use it (or not) there’s no denying that social media is dominating how we communicate. But is this domination a good thing or is it making us lazy?
Laid back revolution
Take a social cause for example, the debate on whether or not social media promotes revolution, or just makes it easy to publicly support a cause with no more than the click of a ‘like’ button is ongoing. There probably isn’t a right answer but it is difficult to gauge anything more than public interest in a cause by counting ‘likes’ or ‘retweets’ alone. Does social media really just present the tempting opportunity to thrust various causes into the public domain for free and as often as you like? And if it does, if everyone else is thrusting and you’re not, you might well be missing out on vital online real estate. Equally, there’s no denying social media makes it very easy to support causes that you haven’t really given much thought to, and therefore could it be argued that your support is less than wholehearted?
Surely then those who meticulously plan a small number of social media campaigns each year and ensure they shout above the much talked about online “noise” will win over the scattergun (lazy) approach. This does require forethought, resource and creativity, so can we assume that these things are too much like hard work if barely anyone’s doing them? Perhaps those in charge of social media should be subject to the budget, planning and approval processes associated with traditional marketing activity, not to mention the ROI.
There’s no doubt that social media allows us to keep in touch with more people than we ever could face-to-face, but perhaps we should ask ourselves whether, in our business and personal lives, having such an enormous network is actually valuable. We say, let the cull begin and the hard work start.
Ask yourself this:
And remember this: