As the number of Twitter users continues to rise, more businesses can benefit from using the microblogging network for marketing. However, many small firms are still uncertain about what exactly they should do on social media to achieve a positive effect on their businesses. Here are a few suggestions on how to use Twitter for brand building and marketing, as recommended by BizBest.
Depending on your business, you can offer special promotions to your Twitter followers. One way to do this is to provide a special code or a secret word that customers can mention to get a discount next time they visit your website or shop.
Using videos and photos is a great way to boost engagement, especially those that allow users to see what goes on behind the scenes. Show them how you work and how the final products are prepared.
Establish yourself as an expert in your industry. Provide useful tips regarding your sector, for example a chef might post simple advice on cooking. The content is up to you, but it is important to deliver the tips on a regular basis and follow a schedule, so that users can start anticipating your input.
You can also tweet news from other media that tells good news about the industry in general, or news about your company. Don´t be shy about sharing your success; on the contrary, encourage others to share it, too. Research shows that posts which get the highest number of re-tweets are either entertaining or inspiring in some way. Keep this in mind when preparing your posts.