/ Verbal identity
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
14 Nov 2016 | Business stories | Content marketing | Content strategy | Copywriting | Digital content | Google | SEO | Verbal identity | Stratton Craig
Reviewing the SEO situation
Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we’re booking a hotel,...
10 Jun 2016 | Content strategy | Copywriting | Digital content | Leisure writing | Retail copywriting | Travel content marketing | Travel writing | Verbal identity | Stratton Craig
Making it personal: the key to building brand engagement
Consumer purchases are predicated on many things. They can be pleasure oriented. They can be status driven. They can be influenced by a sense of individuality, belonging or confidence. But...
23 Feb 2016 | Financial copywriting | Verbal identity | Stratton Craig
Why financial firms need to find their voice
Why financial firms need to find their voice ‘Never let a good crisis go to waste’ So said Winston Churchill, and he has a point. While the financial crisis may be old...
7 Oct 2015 | Verbal identity | Stratton Craig
Why tone of voice is as important as the words you use
Everyone encounters this reality sooner or later and for me it was while preparing for job interviews. It was made clear to me that I could be the most qualified...
5 Sep 2014 | Content marketing | Copywriting | Digital content | Price of bad content | Social media | Verbal identity | Stratton Craig
Set up your blog on the right foot
The blogging world has received new acclaim in recent years, and there’s never been a better time to add your voice to the authoritative conversations gripping the web every day....
21 Jul 2014 | Ad of the week | Verbal identity | Stratton Craig
Ad of the Week – Morrisons
When you make copywriting your career, apparently making a pun becomes a cardinal sin. I’ve been advised on more than one occasion that puns are the cheap, clichéd and cheating...
10 Jun 2014 | Business stories | Copywriting | General | Verbal identity | Stratton Craig
What’s in a name? Four high-profile brand name changes
The power of branding is unquestionable. In many cases a businesses’ product or service can evolve or completely change underneath established values, messages, and commitments that still attract customers. Brands create...
5 Jun 2014 | Tone of choice | Verbal identity | Stratton Craig
What are your values and how do you bring them to life?
In our recent newsletter, we discussed the elements that make up the verbal identity of your brand. They included your company values. Here’s a recap on just what those are: “Your...
29 May 2014 | Ad of the week | Digital content | Social media | Verbal identity | Stratton Craig
Ad of the week – The Ladbrokes Life
Online and high-street betting company Ladbrokes attempts to elevate themselves above the rest with their latest promotional campaign - ‘The Ladbrokes Life’ - which we’ve chosen as our Ad of...
29 May 2014 | The copywriter | Tone of choice | Verbal identity | Stratton Craig
Mind your language! A look at some of the jargon behind today’s most successful brands
Language is at the core of every branding success story. It’s how businesses relay purpose and personality, establishing a connection with their target audience that goes beyond one purchase or...