/ Verbal identity

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



Reviewing the SEO situation

Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we’re booking a hotel,...

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Making it personal: the key to building brand engagement

Consumer purchases are predicated on many things. They can be pleasure oriented. They can be status driven. They can be influenced by a sense of individuality, belonging or confidence. But...

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Why financial firms need to find their voice

Why financial firms need to find their voice ‘Never let a good crisis go to waste’ So said Winston Churchill, and he has a point. While the financial crisis may be old...

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Why tone of voice is as important as the words you use

Everyone encounters this reality sooner or later and for me it was while preparing for job interviews. It was made clear to me that I could be the most qualified...

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Set up your blog on the right foot

The blogging world has received new acclaim in recent years, and there’s never been a better time to add your voice to the authoritative conversations gripping the web every day....

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Ad of the Week – Morrisons

When you make copywriting your career, apparently making a pun becomes a cardinal sin. I’ve been advised on more than one occasion that puns are the cheap, clichéd and cheating...

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What’s in a name? Four high-profile brand name changes

The power of branding is unquestionable. In many cases a businesses’ product or service can evolve or completely change underneath established values, messages, and commitments that still attract customers. Brands create...

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What are your values and how do you bring them to life?

In our recent newsletter, we discussed the elements that make up the verbal identity of your brand. They included your company values. Here’s a recap on just what those are: “Your...

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Ad of the week – The Ladbrokes Life

Online and high-street betting company Ladbrokes attempts to elevate themselves above the rest with their latest promotional campaign - ‘The Ladbrokes Life’ - which we’ve chosen as our Ad of...

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Mind your language! A look at some of the jargon behind today’s most successful brands

Language is at the core of every branding success story. It’s how businesses relay purpose and personality, establishing a connection with their target audience that goes beyond one purchase or...

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